News

Rostyslav Vovk, CEO of Kormotech, participated in the European Economic Congress 2025 (Europejski Kongres Gospodarczy 2025), held from April 23 to 25 in Katowice, Poland. He joined the panel discussion "Strategies for a Time of Chaos," where business leaders shared their insights on navigating disruption and building resilient companies.

An entrepreneur's mind has no "stop" button. Constant motion, experimentation, and real-time decision-making are the reality for those who choose the path of business. Entrepreneurs generate ideas at the speed of light, take risks, make mistakes, learn from them, and keep moving forward. Standing still is no different from moving backward.

On April 24, Lithuania celebrated its love for dogs with a meaningful and playful tradition — Day of the Dog 2025. 

At Kormotech, we were proud to join this nationwide initiative again, led by the Lithuanian Kennel Club (LKD), which this year adopted the theme — “All different, but all loved.” 

We’re excited to share some great news: our media project focused on responsible treatment of animals, Spivprostir, has won at the "Responsible Country 3.0" Social Initiatives Contest, organized by MMR (Marketing Media Review) — a Ukrainian business and marketing media outlet covering trends in communications, sustainability, and social responsibility.

This is a story of how an ambitious goal turned into a scalable strategy. It’s also about how a Ukrainian brand can compete on equal terms with global players in the European market.

At the Business Wisdom Summit—Ukraine’s leading business event of the year that brought together entrepreneurs, top managers, and industry experts—Vasyl Yatsyshyn, Director of Mass-Market Brands at Kormotech, shared the story behind Club 4 Paws' rise.

Optimeal, a leading European dog and cat food brand by Kormotech, introduced its new functional wet cat food pouches at Global Pet Expo 2025, held at the Orange County Convention Center in Orlando, Florida.