News
Customer Experience as Strategy: How We Build Trust Through the Optimeal Ecosystem
In today’s market, where brands are increasingly alike, it’s the customer experience that makes the real difference. It builds trust, drives recognition, and fosters long-term loyalty.
Recently, our CMO and Director of Innovation, Igor Blystiv, spoke at the 19th Customer Experience Conference, hosted by KA Group.
This is Ukraine’s only cross-industry event dedicated to how customer experience shapes profitable business.
All Kormotech news
Customer Experience as Strategy: How We Build Trust Through the Optimeal Ecosystem
In today’s market, where brands are increasingly alike, it’s the customer experience that makes the real difference. It builds trust, drives recognition, and fosters long-term loyalty.
Recently, our CMO and Director of Innovation, Igor Blystiv, spoke at the 19th Customer Experience Conference, hosted by KA Group.
This is Ukraine’s only cross-industry event dedicated to how customer experience shapes profitable business.
Applications Open for the Annual “Spivprostir” Journalism Competition
The national journalism competition Spivprostir, focused on responsible attitudes toward animals, is returning for its third year. This time, the spotlight is on supporting regional media. The total prize fund is UAH 100,000, to be distributed among the winners.
Save Pets of Ukraine becomes U-Hearts
The Save Pets of Ukraine initiative has changed its name and will now operate under a single brand — U-Hearts (NGO “U-Hearts Ukraine”).
This step is a natural continuation of its growth. In Ukraine, the project was known as Save Pets of Ukraine, while abroad it operated as U-Hearts Foundation — a charity organization that mobilized international aid for Ukrainian animals.
How Kormotech Is Transforming the Culture of B2B Partnerships. Eduard Babenko at the FMCG Future Focus 2025 Conference
“We didn’t create the B2B portal for the sake of technology. We created it for people. So that every client feels in control, has everything at their fingertips, and always knows what’s going on. It’s about convenience — and trust, built day by day through the details,” said Eduard Babenko, Strategic Business Unit Director, Ukraine, Moldova, Asia at Kormotech, during the FMCG Future Focus 2025 conference hosted by SoftServe Business Systems.
Acting Effectively and Responsibly. Alina Smyshlyak at Economic Forum 2025
Activism is, above all, about speaking up for what matters. Businesses often become ambassadors of activism because they have additional platforms and communication channels that can amplify civic voices and draw attention to issues that need attention.
Optimeal Wins Prestigious Red Dot Award 2025 in the “Film & Animation” Category
Optimeal, a super-premium pet food brand by Kormotech, has received one of the world’s most respected accolades in design and creativity — the Red Dot Award — for a video campaign that impressed the international jury with its emotional power.