Kormotech Partners with Bulgaria’s Leading Pet Retailer Petmall

Through this partnership, Kormotech’s full range of brands — Optimeal, Club 4 Paws, My Love, and Delickcious, including both wet and dry recipes — will now be available both online and offline across Petmall’s growing network. Kormotech’s products have already been trusted by Bulgarian pet families for over eight years, and this expanded collaboration will make premium-quality nutrition even more accessible for pets across the country.

“We aim to become one of the top three players in Bulgaria within the next three to four years,” said Yuri Bykoriz, Managing Director of CEE at Kormotech. “Petmall’s strong local presence and ambitious regional plans make them the perfect partner to help us reach more pet parents who care about high-quality nutrition. This partnership also supports our broader strategy through 2028, which focuses on expanding across Central and Eastern Europe, with Bulgaria as one of our core growth markets.”

Bulgaria’s pet food market has seen steady growth and is projected to expand at a compound annual growth rate of 3.32% between 2025 and 2029, with current revenues nearing €101.65 million. 

Pet humanization, the rise of smaller households with pets, and growing awareness of nutrition continue to drive demand for high-quality, functional pet food. While online shopping for pet supplies is increasing, Bulgaria remains a market where physical stores — the “zoo channel” — are still the preferred choice for many pet owners, especially when it comes to expert advice, trusted recommendations, and product sampling.