Jan 23, 2026
mmr.ua: Kormotech CEO Rostyslav Vovk stars in Optimeal’s bold new ad campaign
Optimeal, Kormotech’s super-premium pet food brand for cats and dogs, has launched a new video series featuring CEO and co-owner Rostyslav Vovk as its face.
Jan 22, 2026
familybusiness.org: You're Adding a Board of Directors. Is Your Management Team Ready?
In a family business, adding a board of directors isn’t just a formality – it’s a test of maturity, trust, and readiness to grow. Is your management team truly prepared to share control and embrace strategic guidance? As told by Rostyslav Vovk, CEO of Kormotech, for Family Business Magazine.
Jan 19, 2026
forbes.ua: “Business is philosophy, psychology, history, and math.” So what principles guide the Entrepreneurs of 2025, according to Forbes Ukraine?
For the fifth year in a row, Forbes Ukraine has recognized the Entrepreneurs of the Year – including Rostyslav Vovk, CEO and co-owner of KORMOTECH.
This year’s finalists shared the key moments, decisions, and people that helped drive their business performance in 2025.
So, what’s the crisis-proof formula behind the entrepreneurs of the year?
This year’s finalists shared the key moments, decisions, and people that helped drive their business performance in 2025.
So, what’s the crisis-proof formula behind the entrepreneurs of the year?
Jan 9, 2026
vctr.media: Crafted Content and Classics Over Creativity: 5 Unexpected Communication Trends for 2026
What will define effective communication in 2026? Brands are increasingly choosing clear messaging, trust, and high-quality content. Among the experts discussing this shift for Vector is Alina Smyshliak-Boroda, Chief Reputation Officer at Kormotech, who shared her vision of the future of communications.
Dec 30, 2025
mmr: 2025 Takeaways – 12 Questions for PR Experts
As 2025 comes to a close, Marketing Media Review wraps up its annual insights series by giving the floor to PR experts – the voices shaping how companies communicate with the world. Among them is Alina Smyshliak-Boroda, Chief Reputation Officer at Kormotech. Her reflections address the power of trust, transparent communication, and the role of business in driving social change.
Dec 20, 2025
allpawsindustry: “Pet is not a gift”: Club 4 Paws urges people to adopt pets into their families consciously
“Pet is not a gift. No matter the holiday” is the name of an awareness campaign by Club 4 Paws, a premium pet food brand by Kormotech. Ahead of the winter holidays, it highlights that giving pets as gifts is unethical and can lead to unwanted consequences.