Kormotech in the media
Fortune: I built a family business from scratch to $200 million. Now I’ve become its bottleneck
How do you build a $200M+ business and recognize when it's time to rethink your own leadership approach?
In his latest Fortune op-ed, Rostyslav Vovk, CEO and co-owner of Kormotech, shares lessons from transforming a family business into a global company. From sharing decision-making power with independent directors to learning when to step back, he explores why great leadership also means knowing when to let go.
In his latest Fortune op-ed, Rostyslav Vovk, CEO and co-owner of Kormotech, shares lessons from transforming a family business into a global company. From sharing decision-making power with independent directors to learning when to step back, he explores why great leadership also means knowing when to let go.
Oct 13, 2026
Fortune: I built a family business from scratch to $200 million. Now I’ve become its bottleneck
How do you build a $200M+ business and recognize when it's time to rethink your own leadership approach?
In his latest Fortune op-ed, Rostyslav Vovk, CEO and co-owner of Kormotech, shares lessons from transforming a family business into a global company. From sharing decision-making power with independent directors to learning when to step back, he explores why great leadership also means knowing when to let go.
In his latest Fortune op-ed, Rostyslav Vovk, CEO and co-owner of Kormotech, shares lessons from transforming a family business into a global company. From sharing decision-making power with independent directors to learning when to step back, he explores why great leadership also means knowing when to let go.
Oct 12, 2026
Hromadske.radio: Ukraine’s largest media event—the 11th Donbas Media Forum—took place in Kyiv
Kyiv hosted the 11th Donbas Media Forum, Ukraine’s largest media event, which brought together 1,397 participants and featured 82 events.
Kormotech was proud to participate in the forum. Together with its partners, the company organized the workshop “Hero, Victim, or ‘Cute Content’?” to explore ethical approaches to covering animal-related topics in the media. Kormotech also joined a discussion on how businesses and media can build trust and create value together. Read more in Hromadske Radio’s article.
Kormotech was proud to participate in the forum. Together with its partners, the company organized the workshop “Hero, Victim, or ‘Cute Content’?” to explore ethical approaches to covering animal-related topics in the media. Kormotech also joined a discussion on how businesses and media can build trust and create value together. Read more in Hromadske Radio’s article.
Sep 25, 2026
Petfoodprocessing: CLUB 4 PAWS updates wet dog, cat food
Kormotech’s premium pet food brand CLUB 4 PAWS updated its wet dog and cat foods to make them more appealing to pets.
The update includes irregularly shaped pieces that mimic meat, along with a new yeast-based ingredient to improve the overall recipe. The update extends to all wet CLUB 4 PAWS diets for adult cats and dogs.
The update includes irregularly shaped pieces that mimic meat, along with a new yeast-based ingredient to improve the overall recipe. The update extends to all wet CLUB 4 PAWS diets for adult cats and dogs.
Sep 24, 2026
Petworldwide: Kormotech-founded U-Hearts trains dogs to support veterans' rehabilitation
How dogs can support the rehabilitation of Ukrainian veterans — PET worldwide, an international pet industry publication, shares the story.
The first 10 human-and-dog teams are already undergoing special training in Lviv as part of the Unbroken Animals project. After training, they will work alongside UNBROKEN specialists to support veterans during rehabilitation.
The project is run by U-Hearts, an animal welfare platform founded by Kormotech.
The first 10 human-and-dog teams are already undergoing special training in Lviv as part of the Unbroken Animals project. After training, they will work alongside UNBROKEN specialists to support veterans during rehabilitation.
The project is run by U-Hearts, an animal welfare platform founded by Kormotech.
Sep 16, 2026
Profit: Kormotech's plan: Top 3 on the pet food market, 5 times higher sales, aggressive marketing plan and a premiere
Rostyslav Vovk, CEO and co-owner of Kormotech, spoke with Profit.ro about the company’s plans for the Romanian market — from growing sales fivefold to strengthening the local team and expanding Kormotech’s own brands.
The company is also considering Romania as a potential location for further expansion of its production capacity in Europe.
The company is also considering Romania as a potential location for further expansion of its production capacity in Europe.
Sep 10, 2026
MMR: How Kormotech Is Expanding Its Global Presence: A PR Campaign Case Study
Together with Creators Agency, we developed and executed an international PR strategy focused on strengthening Kormotech’s brand visibility and reinforcing trust in Ukrainian businesses across global markets.
Learn more about our approach in the PR campaign case featured by Marketing Media Review (MMR).
Learn more about our approach in the PR campaign case featured by Marketing Media Review (MMR).