CLUB 4 PAWS Updates the Recipe and Texture of Its Wet Food Pieces for Cats and Dogs

“This update is the result of comprehensive work by our new product development team. Our main goal was to improve the taste and palatability of the diets. We introduced two key innovations: irregularly shaped pieces that visually resemble real meat and a new yeast-based ingredient in the recipe. According to our internal testing, these changes improved overall food intake and made the product even more enjoyable for pets,” explained Polina Volotek, Brand Manager at CLUB 4 PAWS.

“Nutritional yeast acts as a natural flavor enhancer. It contains naturally occurring amino acids that intensify the meaty aroma and taste. It is also a source of high-quality, easily digestible protein, vitamins, and micronutrients,” said Mariia Fediaieva, R&D Manager at Kormotech. “The varying thickness of the edges and their uneven surface also make each piece more interesting for the pet while eating. In other words, cats get both a better taste and a more enjoyable eating experience.”

The updated shape and recipe have been introduced across all wet food diets for adult cats and dogs. The only exception is the kitten range. For now, it retains smaller pieces adapted to kittens’ jaws and benefits from the new, improved recipe.

The nutritional value and recommended retail price for consumers remain unchanged. The transition to the new standards has already taken place at Kormotech’s production facility in Ukraine and is now being implemented at the company’s plant in Lithuania.

The updated wet food, featuring a new packaging design, will gradually appear on store shelves from the end of September.