Trends in the Pet Food Market: Innovations, Premium Products, and Growing Demand for Snacks

One of the key trends in the Ukrainian pet food market is the increasing prominence of local manufacturers strengthening their positions domestically. Notably, Ukrainian brands are rising, with snacks gaining a significant market share.

The pet food market's rapid development globally is best exemplified by increased manufacturing capacity. Companies worldwide are building new factories, launching production lines, and adopting cutting-edge technologies. Kormotech is among these innovators, investing in a new factory in Lithuania to make its products even more accessible globally.

According to Lidiia Bedriichuk, Head of Market Research at Kormotech, premium pet food remains the top choice among Ukrainian pet parents, who are paying more attention to providing their pets with high-quality nutrition. Industry experts also highlight the growing popularity of categories like snacks, dietary food, and wet food. Snack demand has surged significantly, making it a central focus for Kormotech in 2024.
 

The years 2023–2024 have brought major shifts toward product premiumization and the expansion of online sales. Social responsibility and support for key social initiatives have become essential components of pet food manufacturers' operations.

Amid these developments, Kormotech remains a market leader that focuses on innovation. As Ihor Blystiv, Marketing and Innovation Director at Kormotech, shared with newfood.ua:

"We closely follow global trends, particularly in Europe, focusing on natural and safe ingredients. We've also noticed growing consumer interest in pet food that meets basic nutritional needs and brings emotional satisfaction to their furry friends."
 

This insight inspired the creation of Delickcious, a premium+ brand that blends innovation with emotional appeal. Launched in 2024, Delickcious offers diverse products, including drinks, soups, creamy snacks, and complete wet food. This approach allows us to meet essential nutritional needs while delivering pet gourmet delights.
 

These trends underline the growing demand for premium, dietary, and wet pet food. Pet parents increasingly prioritize their pets' health and well-being, emphasizing high-quality nutrition.