“Even a human nutritionist would approve this formula.”

“Kormotech is a family business where product quality is a core value. That’s what sets us apart from the big multinational players,” explains Roman Shpak, Senior Brand Executive at Kormotech Global.  “Since day one, every pack of Optimeal dry food has carried the CEO’s photo. It’s a symbol of personal responsibility for what we produce. That’s why we featured Rostyslav in this campaign – Optimeal stands for the quality we’d choose for our own pets. And that’s exactly what Rostyslav and our team do – they feed their animals with what we make.”

Rostyslav Vovk adds that this kind of product-focused video is still rare in Ukraine and helps move beyond traditional advertising formats.
“Shooting this came naturally. For us, quality is a family value and a core principle of our company. We take full responsibility for every product that carries the ‘made by Kormotech’ label,” he says.

Campaign credits:

• Directed by Dasha Shy
• Cinematography by Dima Zhyla
• Executive Producer – Natalka Denysenko
• Line Producer – Yuliia Kozynska
• Production Manager – Andrii Naumchuk
• Gaffer – Yaroslav Kutnyk
• Focus Puller – Dmytrii Tartyshnikov
• 1st AC – Serhii Zakrevskyi
• Stylist – Anton Musianovych
• Makeup – Rita Motyl
• Post-Production Producer – Dina Arkhypenko
• Editor – Ilai Tyler
• Colorist – Yevhen Moroz
• Clean-Up – Andrii Parfeniuk
• Sound Design – Vitalii Kandyba

Optimeal Brand Team:

• Roman Shpak – Senior Brand Executive at Kormotech Global 
• Brand Managers: Serhii Kindrat, Khrystyna Fendorak, Nataliia Olinkevych

Digital Marketing & Communications Team:

• Olena Holub – Head of Global Digital Marketing and Communications at Kormotech 
• Bohdan Lohunov – PR Manager | Communications Specialist at Kormotech 
• Zlata Troianovska – Digital Marketing Specialist at Kormotech