The Power of Partnership: Kormotech’s Growth Story in the Baltics

For many years, we developed distribution in Lithuania, Latvia, and Estonia by working directly with retail chains. However, in 2025, we decided to take a new approach and join forces with a strong partner – MV GROUP Distribution, one of the leading distributors in the region.

For Kormotech, the key drivers of growth have always been a strong team, continuous improvement of our brands, and reliable partners. We build partnerships based on trust and a shared commitment to long-term development – what we call ‘playing the long game’. MV GROUP Distribution is a partner that shares this philosophy.

MV GROUP Distribution has taken on responsibility for the Traditional Trade channel – grocery stores and local points of sale across Lithuania, Latvia, and Estonia – as well as part of the supermarket segment. The company has a strong team, a broad portfolio of well-known brands, robust logistics, and proven market experience.

“We can see our brands gaining recognition across the Baltics and truly feel that we are becoming part of local communities. Our partnership with MV GROUP Distribution – a team that knows the market inside out – allows us to focus our energy on innovation, marketing, and brand development while ensuring stability, reach, and efficiency in distribution,” says Yuriy Bykoriz, Managing Director for Central and Eastern Europe at Kormotech Group.

“Our partnership with Kormotech is a great example of how shared values and trust can unite countries and businesses. We are proud to strengthen this bond through collaboration in all three Baltic countries. The results we achieved together in 2025 speak for themselves, and they inspire us to aim even higher. The Baltic market offers tremendous potential, and we see exciting opportunities ahead. Together with Kormotech, we are taking bold steps to set new benchmarks for quality and shape the future of the pet food market,” said Marijus Cilcius, CEO of MV GROUP.

By the end of 2024, Club 4 Paws had become one of the three most recognized pet food brands in Lithuania – meaning that one in three dog or cat owners who buy pet food had heard of or recognized the brand. Just three years earlier, in 2022, this figure was only 1%.

Another example of growth is the My Love brand, which is rapidly expanding in Estonia. Following a redesign and its first-ever regional digital campaign – featuring placements on leading national online platforms and outdoor advertising in Tallinn – My Love gained widespread recognition and quickly entered the assortments of retail chains. The campaign not only boosted sales but also encouraged retailers to expand the product line. At the same time, we are gradually strengthening our presence in specialized retail and online channels, with sales already being conducted through the distributor’s e-commerce platform.

These results were made possible thanks to cooperation with MV GROUP Distribution and leading retail chains, the creation of OOH presence, and the launch of impactful digital campaigns.

The Baltics remain one of the most promising regions for Kormotech’s growth and continue to strengthen our presence. Each year, we take steps toward our long-term goal: by 2029, to rank among the top three pet food manufacturers in the region with our brands Optimeal, Club 4 Paws, Delickcious, and My Love. We also expect Club 4 Paws to become one of the top three brands, and My Love to rank among the five most popular brands in its segment.

For us, MV GROUP Distribution is not just a distributor but a partner with whom we share a common goal — to develop the pet food market in the Baltics and provide pet parents with the highest-quality nutrition for their cats and dogs. Our collaboration is an example of how shared goals, mutual trust, and a systematic approach lead to sustainable results.