JULIYA KROS, with the support of Kormotech and Delickcious, to present a charity capsule of accessories for people and animals during Ukrainian Fashion Week

On March 13, Ukraine’s largest producer of cat and dog food, Kormotech, together with its pet treat brand Delickcious, will join the fashion show «Transformation as a State of Conscious Strength» as partners within Ukrainian Fashion Week.

Together with designer Yuliia Perekriostova (JULIYA KROS), the company and the brand created an exclusive charity capsule of gender-neutral, transformable collars designed for both people and animals. All proceeds from the sale of the collars will be directed to the «Companions» emotional support dog training project by U-Hearts.

This is not the first collaboration between the pet food manufacturer and the fashion brand. In October 2025, company ambassadors walked the runway alongside animals during the JULIYA KROS show at Lviv Fashion Week.

The show «Transformation as a State of Conscious Strength» is a cultural and social event that reinterprets the concept of strength and universality in contemporary society. It is not a story about perfection or «overcoming for effect.» On the runway, people with diverse life experiences appear alongside animals – as symbols of trust in the world and of equal coexistence. The participants are not «social images» or «special guests,» but full-fledged protagonists of a cultural event, representing strength as an inner resource rather than an external standard.

«For Kormotech, supporting 'Transformation as a State of Conscious Strength' is a natural continuation of the company’s position. Every day we work with the themes of care and responsibility and support initiatives that shape a culture of dignity and acceptance – both for people and for animals. In this context, the charity transformable collars become a unifying element, a sign of belonging to a community of equal and responsible individuals.

The animals appearing on the runway will do more than demonstrate the pet-friendly attitude of the designer, partners, and organizers. This gesture symbolically elevates their status in society – not only as friends or companions, but as partners, therapists, and allies of humans: those who do not merely accompany us, but strengthen, support, and help us recover,» explains Alina Smyshlyak-Boroda, Chief Reputation Officer at Kormotech.

Together with Kateryna Bieliaieva, a senior canine inspector, two dogs will also appear on the runway: Vanda and Polia, service and emotional support dogs.

Vanda is a Belgian Malinois search-and-rescue dog who once completed a record-setting search for a missing child over 6 km and has participated in more than 900 hospital visits.

Polia is Ukraine’s first police emotional support dog. After suffering a severe spinal injury, she underwent a complex recovery. Her story has become a symbol of resilience, endurance, and the ability to restore strength – both for herself and for the people around her.

The transformable collars are both accessories that represent the freedom to be oneself and symbols of the bond between humans and animals. This is precisely the presence embodied by the «Companions» project by U-Hearts, through the work of emotional support dogs who help people navigate difficult periods of life.

The charity collars will be available for purchase at the JULIYA KROS showroom, during the Ukrainian Fashion Week trade show, and in partner online stores. All proceeds will support the “Companions project by U-Hearts.

«The show «Transformation as a State of Conscious Strength» is an evening where clothing becomes an instrument of adaptation and freedom. Reversible constructions, variability of silhouettes and lengths, detachable elements – one garment, multiple roles. It is a space of partnership between fashion, business, sports, and education. We support initiatives that make respect and acceptance a new norm – for both people and animals. And the charity transformable collars are another way to turn this position into real action,» says designer Yuliia Perekriostova (JULIYA KROS).