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Premium food for cats and dogs
Optimeal
Super premium food for cats and dogs
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Optimeal Wins Prestigious Red Dot Award 2025 in the “Film & Animation” Category
Optimeal, a super-premium pet food brand by Kormotech, has received one of the world’s most respected accolades in design and creativity — the Red Dot Award — for a video campaign that impressed the international jury with its emotional power.
“This victory is the result of the hard work of our marketing team, our creative agency Banda, and all partners who put their heart and soul into this project. Optimeal is not just about premium nutrition — it’s a philosophy of longevity and care for pets, and we are proud that this idea resonated globally,” says Roman Shpak, Head of the Optimeal brand.
“Most pet food advertising takes an imagined ‘animal’s perspective’ — as if pets are the ones making the choices, while people stay in the background. With Optimeal, a food created to support longer, healthier lives for pets, we took a different approach. The truth is, pets don’t think about longevity — we do. We’re the ones who don’t want to lose them too soon, and we’re the ones willing to do whatever it takes to keep them by our side for longer,” said Banda.
The award-winning project was first unveiled to a broad international audience at Zoomark International 2025 in Bologna, the largest European event in the pet care industry. At the Optimeal booth, visitors could watch the video, explore the brand’s portfolio, and learn more about its innovative formulas that combine science, natural ingredients, and a holistic approach.
The Red Dot Award is a global symbol of excellence in design, recognizing the world’s best brands every year. For Optimeal, this honor proves that a Ukrainian premium brand is confidently stepping onto the international stage and setting new standards in the pet food industry. Previous winners of the award include Nike, Volvo, Visa, and other globally renowned names.
banda is a Ukrainian creative agency from Kyiv, founded in 2011. It develops strategies, brand identities, and campaigns for businesses, as well as cultural and social projects. Its clients include Silpo, DTEK, Optimeal, PUMB, Comfy, Kasta, UNICEF, as well as international brands such as Uber and Google. The agency has won numerous international awards, including Effie Awards, Red Dot, Cannes Lions, Golden Drum, and Epica Awards.
*The relaunched Optimeal Holistic will be available on the market very soon!