post

Kormotech at Future Pet Food Conference 2024: How Trust and Flexibility Help Overcome Challenges

“You cannot judge the strength of a crew in calm waters. It’s during a storm that true character is revealed. And the time spent in calm waters is when trust must be built to weather any storm.” With these words, Ulyana Fitsa, Chief Supply Officer at Kormotech, opened her speech at the Future Pet Food Conference 2024 on November 5-6 in Germany.

Ulyana shared Kormotech’s journey of resilience and how the company navigates through challenging times. Three core principles lie at the heart of our success:
- Flexibility
- Creativity
- Trust

While our path may seem smooth at first glance, over the past 21 years, we have faced and overcome four significant crises. Each challenge has made us stronger and opened new doors.

“In November 2023, when Poland’s borders were closed, we found an alternative solution: delivering our products via the Danube using barges. Kormotech became the first Ukrainian company to join the ‘Danube Route,’ proving that obstacles often lead to new opportunities,” Ulyana noted.

Success, especially during turbulent times, wouldn’t have been possible without our partners. We relied on them in every crisis, and their unwavering support strengthened us in return.

Ukrainian business is built on humanity, trust, and mutual support. These values unite 160 Ulyana Fitsa’s team members, 400 suppliers, and countless partners who believe in our vision.

We live in a world of uncertainty, but we remain steadfast together. People are at the core of everything we do, our greatest asset, and the foundation of our success.

Other news by Kormotech

Kormotech Directs Over UAH 5.7 Million to Psychological Support for Children and Families in Partnership with the Voices of Children Foundation

Through the partnership between Kormotech and the Voices of Children charitable foundation, more than 1,000 children and adults have received psychological and psychosocial support at the foundation’s Lviv center. Since 21 May 2024, Kormotech has contributed more than UAH 5.7 million to support its work.

Kormotech continues its partnership with the Voices of Children charitable foundation by supporting its center in Lviv.

More info

“Entering a new market takes the courage to begin and the discipline not to confuse speed with progress,”. Ulyana Fitsa at the Sales Forum 2026

Kyiv hosted the Sales Forum organized by KA Group. The event explored how businesses can avoid critical mistakes when scaling and how team roles change after entering international markets.

During the event’s main talk show, “GO-TO-MARKET ARCHITECTURE, or the Pitfalls of Exporting,” Ulyana Fitsa, Logistics Director and Head of Sales for Western Europe at Kormotech, shared her insights.

More info

“Communications and Marketing Are Always Long-Term Investments”: How Can Businesses Build Brands with Limited Resources?

The business brunch, The Economy of the Bold: Solutions for a New Era, organized by Ukrainian media outlet Pershyi Biznesovyi | BIZ, took place in Kyiv. Representatives of Ukrainian companies discussed how the role of marketing is changing amid prolonged uncertainty, how businesses can measure the effectiveness of communications, and why trust is becoming one of a brand’s most valuable assets.

One of the event’s key panels, Marketing for the Bold: How to Build a Brand When Resources Are Limited, was moderated by Alina Smyshliak-Boroda, Chief Reputation Officer at Kormotech.

More info

How do you build a family business that lasts for a century? Rostyslav Vovk on the Vyshcha Liha podcast

“I have built a team that does not know how to stop growing. Standing still is not an option for us.”

This is how Rostyslav Vovk, CEO and Co-owner of Kormotech, describes the principle that has guided the company for more than 20 years. In a new episode of the Vyshcha Liha podcast, Roman Bondar, Head of Korn Ferry’s Ukrainian office, explains why simply maintaining your position is no longer enough in today’s business environment.

More info

Kormotech Enters the Top 50 Largest Pet Food Companies Worldwide

Our company has been recognized among the world’s largest pet food manufacturers, ranking 49th in the Top Pet Food Companies 2025 ranking by Petfood Industry, one of the most respected global industry magazines.

The annual ranking highlights the leading pet food companies worldwide based on their performance, market presence, and industry impact.

More info

Delickcious

Optimeal

Club 4 Paws

My Love

Master

Kormotech at Future Pet Food Conference 2024: How Trust and Flexibility Help Overcome Challenges

Other news by Kormotech

Kormotech Directs Over UAH 5.7 Million to Psychological Support for Children and Families in Partnership with the Voices of Children Foundation

“Entering a new market takes the courage to begin and the discipline not to confuse speed with progress,”. Ulyana Fitsa at the Sales Forum 2026

“Communications and Marketing Are Always Long-Term Investments”: How Can Businesses Build Brands with Limited Resources?

How do you build a family business that lasts for a century? Rostyslav Vovk on the Vyshcha Liha podcast

Kormotech Enters the Top 50 Largest Pet Food Companies Worldwide

Kormotech at Future Pet Food Conference 2024: How Trust and Flexibility Help Overcome Challenges

Other news by Kormotech

Kormotech Directs Over UAH 5.7 Million to Psychological Support for Children and Families in Partnership with the Voices of Children Foundation

“Entering a new market takes the courage to begin and the discipline not to confuse speed with progress,”. Ulyana Fitsa at the Sales Forum 2026

“Communications and Marketing Are Always Long-Term Investments”: How Can Businesses Build Brands with Limited Resources?

How do you build a family business that lasts for a century? Rostyslav Vovk on the Vyshcha Liha podcast

Kormotech Enters the Top 50 Largest Pet Food Companies Worldwide

Kormotech uses cookies for various purposes

Technically necessary

Analytics