Kormotech partners with Profipet — one of the leading pet shop retailers in Romania

With over 60 physical stores and more than 2 million customers across Romania, Profipet is a key player in the country’s rapidly growing pet care ecosystem.

Through this partnership, Kormotech’s leading brands — My Love, Club 4 Paws, and Optimeal — will now be available in pouch format to even more Romanian pet families. This collaboration aligns with Kormotech’s broader export strategy through 2028, which prioritizes Central and Eastern Europe, with Romania identified as a core growth market.

The Romanian pet food sector is on a strong upward trajectory, growing at a steady annual rate of 9.4%, driven by two key trends: an increasing number of pet-owning households and rising demand for high-quality, natural, and functional pet food. These trends are especially prominent among Romania’s expanding middle class and digitally connected consumers.

Today, nearly half of Romanian households own a pet, with the country home to 4.4 million cats and 4.2 million dogs — one of the highest rates in Europe. According to Euromonitor International, the Romanian pet food market is expected to reach approximately €1.11 billion in 2024.

“Partnering with Profipet enables us to bring our premium products to more Romanian homes,” said Iurii Bykoriz, Managing Director CEE at Kormotech. “This collaboration marks the beginning of a great partnership built on shared values — care for animals, commitment to quality, and a deep understanding of pet parents’ needs. We are excited to support the health and happiness of pets in Romania by offering accessible, high-quality nutrition developed with care and science.”

In 2024, Romania accounted for 20% of Kormotech’s total exports, with the company delivering 5,500 tonnes of pet food and generating approximately €9.7 million in revenue. By 2028, Kormotech aims to secure a market share of at least 10% in Romania's pet food market.