How the Ukrainian brand Club 4 Paws became one of the top three most recognized pet food brands in Lithuania — Kormotech’s transformation story

On February 26, Alina Smyshliak, Director of Reputation Management and CSR at Kormotech, joined the “Business & Media” discussion. 

The event took place in Kyiv and was organized by DII-Ukraine, Donbas Media, and Novyny Donbasu.

On February 14, Vilnius hosted Lithuania’s first-ever Dachshund Race 2026, bringing together around 50 dachshunds from cities across the country. The event combined competitive spirit, creativity, and vibrant energy – proving once again that small size is no barrier to big character.

The premium cat and dog food brand CLUB 4 PAWS by Kormotech has announced the launch of its new communication platform, WELCOME TO THE CLUB. The campaign reveals the brand’s core idea: life with a pet naturally brings people together into communities built on care, responsibility, and shared experiences.

Optimeal, Kormotech’s super-premium pet food brand for cats and dogs, has released a new video campaign starring the company’s CEO and co-owner, Rostyslav Vovk.

We continue to strengthen our footprint in Romania by partnering with Hornbach, a leading European DIY hypermarket chain for home, construction, and garden products, ranked among the top five retailers in its category. Our products are now available in 11 Hornbach hypermarkets across Romania, all of which are recognized for their extensive pet product sections.