How the Ukrainian brand Club 4 Paws became one of the top three most recognized pet food brands in Lithuania — Kormotech’s transformation story

Pet parents in Belgium can now find products from all four Kormotech brands — MyLove, CLUB 4 PAWS, Delickcious, and Optimeal — in stores operated by Famiflora, one of the country's leading garden and home retailers.
 

On June 25–26, Forbes Ukraine hosted the Entrepreneurs Forum in Kyiv. The event kicked off with a public interview featuring Kormotech CEO and co-founder Rostyslav Vovk, titled "Where to Find Growth Drivers When You've Hit a Ceiling."

Kormotech’s cat and dog treat brand, Delickcious, has updated the chunk shape across three of its wet cat food recipes. Moving away from uniform, standardized pieces, the brand is transitioning to a more natural shape that visually resembles real meat, aligning with the modern expectations of pet parents.

On June 20, the SUP Family Picnic Lviv took place just outside the city. Organized by the Union of Ukrainian Entrepreneurs (SUP), this inaugural local event brought together business leaders, their families, partners, and friends in a welcoming atmosphere to connect, relax, and discuss shared values.

As part of the event, Rostyslav Vovk, CEO and co-owner of Kormotech, joined the panel discussion titled "What We Will Pass On to Future Generations." Alongside other participants, he discussed corporate social responsibility, the role of entrepreneurs in shaping Ukraine's future, and the foundational values companies are establishing today to guide the generations of tomorrow.

On June 17, Ukrainska Pravda hosted the UP100: Business awards ceremony, marking the 20th anniversary of Ekonomichna Pravda. The list of nominees recognizes leaders of Ukrainian companies that are driving economic growth, creating jobs, and strengthening trust in Ukraine worldwide.

Among the nominees are Rostyslav Vovk and Olena Vovk, co-founders of Kormotech, Ukraine’s largest manufacturer of cat and dog nutrition, and Enzym Group, a biotechnology company developing and producing yeast-based solutions.