How the Ukrainian brand Club 4 Paws became one of the top three most recognized pet food brands in Lithuania — Kormotech’s transformation story

On October 16, at the Kyiv International Economic Forum, Rostyslav Vovk, CEO and Co-founder of Kormotech, joined Andriy Zdesenko, Founder and CEO of Biosphere Corporation, to co-moderate a panel discussion titled “International Business in Ukraine: Growth Potential.”

At the 10th anniversary Donbas Media Forum, Alina Smyshliak, Chief Reputation Officer at Kormotech, joined the panel discussion “Business and Independent Media: Strategic Partnerships for Democracy and Sustainable Development.”

Delickcious, a premium pet food brand, has teamed up with renowned Ukrainian chef Yevhen Klopotenko to launch Chef’s Menu — a brand-new line of wet food for cats and dogs.

In today’s market, where brands are increasingly alike, it’s the customer experience that makes the real difference. It builds trust, drives recognition, and fosters long-term loyalty.

Recently, our CMO and Director of Innovation, Igor Blystiv, spoke at the 19th Customer Experience Conference, hosted by KA Group.
This is Ukraine’s only cross-industry event dedicated to how customer experience shapes profitable business.

The national journalism competition Spivprostir, focused on responsible attitudes toward animals, is returning for its third year. This time, the spotlight is on supporting regional media. The total prize fund is UAH 100,000, to be distributed among the winners.