Delickcious
Premium food for cats and dogs
Optimeal
Super premium food for cats and dogs
Club 4 Paws
Premium petfood for cats and dogs
My Love
Standard food for cats & dogs
Master
Standard food for cat and dog
How the Ukrainian brand Club 4 Paws became one of the top three most recognized pet food brands in Lithuania — Kormotech’s transformation story
How can a Ukrainian brand challenge multinational players and secure a spot among Lithuania's top three most recognized pet food brands?
Vasyl Yatsyshyn, Director of Mass-Market Brand Management at Kormotech, will share the answer at the Business Wisdom Summit on April 11.
This annual event brings together entrepreneurs, CEOs, and top managers to exchange practical business transformation strategies.
Club 4 Paws, a premium pet food brand for cats and dogs, has been present in Lithuania since 2015. However, active brand communication, including TV campaigns, began only in 2022. That year, the team also started measuring brand awareness, which was just 1%.
Club 4 Paws grew that number by 30% in less than three years. Today, the brand ranks among the three most recognized in the Lithuanian market.
How was this achieved? Vasyl Yatsyshyn will reveal the strategy behind the success.
More details here: https://bws.delo.ua/
Other news by Kormotech
Building systematic export and scaling a business: insights from Rostyslav Vovk at the Forbes Exporters Summit
On March 26, the Forbes Exporters Summit took place in Kyiv, bringing together over 300 participants and more than 30 speakers – CEOs and entrepreneurs scaling Ukrainian companies internationally. The event was organized by Forbes Ukraine.
Among the speakers was Rostyslav Vovk, CEO and co-owner of Kormotech. He presented on the topic “Global Appetite: the path to becoming a Top 20 European producer.
Ukrainian Business Is Transforming Corporate Culture: Key Takeaways from HR Rendezvous 2026
Last week, Lviv hosted the HR Rendezvous 2026 forum, bringing together HR leaders and business practitioners to discuss how corporate culture in Ukraine is evolving.
One of the key highlights was the panel discussion, “The Cultural Vector of the Ukrainian Employer 2026,” moderated by Olena Dmyterko, HR Director at Kormotech.
Delickcious launches a new line of air-dried dog snacks
Delickcious is expanding its portfolio with a new line of air-dried dog snacks.
The new line of treats uses air-drying technology, which preserves the product's natural texture, taste, and nutritional value.
CLUB 4 PAWS at PetExpo Romania 2026
For the third year in a row, Kormotech participated in PetExpo Romania, one of the most important events for the country’s pet industry.
This year, we proudly showcased our CLUB 4 PAWS brand, which continues to gain strong recognition among Romanian pet parents.
JULIYA KROS, with the support of Kormotech and Delickcious, to present a charity capsule of accessories for people and animals during Ukrainian Fashion Week
Designer Yuliia Perekriostova (fashion brand JULIYA KROS), with the support of Kormotech and its premium pet treat brand Delickcious, will present a charity capsule collection of unisex collars for people and animals during the FW26–27 season of Ukrainian Fashion Week.
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