How the Ukrainian brand Club 4 Paws became one of the top three most recognized pet food brands in Lithuania — Kormotech’s transformation story

Family values are at the heart of Kormotech — a Ukrainian family-owned company built on trust, transparency, and unity across generations. These same principles were at the center of a recent visit by FBN Ukraine, a network of Ukrainian family business owners, to Kormotech’s new facility in Kėdainiai, Lithuania.

Stanford Ignite Ukraine is a unique initiative launched by the Ideas Center of the Ukrainian Catholic University (Ideas Center UCU) in partnership with Stanford Graduate School of Business. The program is supported by Ukraine’s Ministry of Economy and Stanford alumna and philanthropist Natalia Anon.

“We have one goal — a strong economy. And it starts with strong individuals. To achieve this, we need an education system that keeps pace with the world. Business must be a partner in this process,” said Kormotech’s HRD Olena Dmyterko at the HR Wisdom Summit.

Kormotech has announced a strategic partnership with Petmall, Bulgaria’s largest online pet supply retailer and operator of 17 brick-and-mortar stores nationwide. Petmall also plans to open 8 new stores in the next 18 months, covering additional cities in Bulgaria, further strengthening its leadership position in the market.

We are pleased to announce that Kormotech, the leader of the Ukrainian cat and dog food market, has become a strategic partner of American University Kyiv (AUK), supporting the launch of bachelor’s programs and the AUK campus in Dnipro.