How the Ukrainian brand Club 4 Paws became one of the top three most recognized pet food brands in Lithuania — Kormotech’s transformation story

Olena Dmyterko, HRD at Kormotech, has been nominated for TOP HRD Ukraine 2026 by “TOP-100. Rankings of the Largest” magazine and Delo.ua - an annual recognition honoring leaders who shape modern people management culture and transform the labor market.

Strong marketing is not only about creative ideas. It is about solutions that work for the brand, build an emotional connection with the audience, support customers, change the category, and leave a measurable impact.

This year, four Kormotech cases have been shortlisted for X-RAY Marketing Awards 2026 від видання MMR.

On May 21, Promprylad hosted SUP DAY Forum IVANO-FRANKIVSK. The event focused on the resilience of Ukrainian businesses, energy autonomy, marketing solutions, and the experience of companies that continue to grow despite challenges.

Kormotech was represented at the forum by Ihor Paranyak, Chief Operating Officer, and Igor Blystiv, Chief Marketing Officer.

Kormotech once again joined Interzoo, the world’s largest international trade fair for the pet supplies industry, held in Nuremberg, Germany, from May 12–15, 2026.

Today, Interzoo is a key global meeting point for the pet care industry, where long-term trends are shaped, partnerships are formed, and the category's future is discussed.

Delickcious, treats brand for cats and dogs, joined the space as a partner, making sure the furry guests had plenty of fun – and plenty of delicious treats too.

At Bubibo Day Care, dogs could dive into a ball pit, run through tunnels, explore new surroundings, socialize with other pets, and spend quality time with their humans. All activities took place under the supervision of professional dog handlers.