How the Ukrainian brand Club 4 Paws became one of the top three most recognized pet food brands in Lithuania — Kormotech’s transformation story

Meow has introduced a new formula, updated packaging design, and an emotional new communication campaign. The brand is evolving to stay close to those who’ve trusted it for over two decades.

For many Ukrainian families, Meow was their pet’s first proper meal — a starting point in the journey toward conscious pet nutrition.

Igor Blystiv, Kormotech's Chief Marketing and Innovation Officer, has been shortlisted for the national MMR X-RAY Awards' “Marketing Director of the Year” title.

Kormotech and Enzym Group—owned by the Vovk family—introduce their newly established International Supervisory Board, bringing global authorities together in corporate governance, innovation, supply chain, reputation strategy, and commercial leadership.

We’re proud to participate in PLMA’s World of Private Label International Trade Show, which will take place on May 20–21 in Amsterdam. 

This global event brings together retailers, wholesalers, and manufacturers from across the industry, and we’re excited to be among the companies shaping the future of private label.

Every time we launch a new brand, it feels like the beginning of a new race. No ready-made answers. No guarantees. But with a clear purpose and a deep belief that change starts with us.