ТОП-5 порад від Kormotech на Саміті експортерів Forbes 2025

1. Evaluate the countries you want to enter in terms of speed and logistics. Learn about the mental and cultural characteristics of the region.
2. Study the regulatory aspects. For example, whether working at the state level will be possible, mainly through embassies.
3. Organize market visits to understand what the market looks like. This will give a clearer understanding of how interesting your product range might be for a specific sales channel, what it will look like, and how it compares to competitors. It will also clarify what the pricing system might be. It is equally important to directly explore the needs of consumers.
4. Look for partners: through visits to retail points and potential distributors, attend exhibitions.
5. Choose optimal distribution channels for your products. The brand strategy emerges at this stage, and an action plan needs to be executed over the next year or two to achieve the desired metrics.

"At Kormotech, we take a comprehensive approach to international expansion: we adapt to local legislation, analyze the cultural peculiarities of consumers, and strictly adhere to environmental standards," said Rostyslav Vovk, CEO and co-owner of Kormotech during the Exporters Summit 2025 by Forbes.

The company has been successful in building cross-cultural teams and continuing to develop the concept of multiculturalism. At Kormotech, the experience and skills of the manager are prioritized, along with his ability to study the market, identify problems, and propose solutions to overcome and utilize them effectively.