Success Strategy: When Women Play as One Team. Alina Smyshlyak-Boroda at the SUPERWOMAN Nexus Forum in Lviv

Kormotech participated in the fair for the fifth time, showcasing four of its brands: Optimeal Holistic, Delickcious, CLUB 4 PAWS and My Love. 
 

Rostyslav and Olena Vovk shared their family business story at the 35th Family Business Network (FBN) Global Summit, held in Cologne, Germany, on October 14–17, 2026. 

Kormotech’s brand, Delickcious, is expanding its product range and entering a new category: canned food for cats and dogs. The new lineup includes mousses and chunks in sauce for cats, as well as pâtés for dogs.

Delickcious continues to develop its product portfolio, combining real meat and fish with superfoods in the new category to create interesting flavor combinations. The launch complements the brand’s existing range and expands the choice of food formats for cats and dogs.

Alina Smyshliak-Boroda, Reputation Management and CSR Director at Kormotech, took part in a panel discussion titled “From One-Off Requests to Partnerships: How Businesses and Media Can Build Trust and Mutual Value” at the Donbas Media Forum. 

One of Ukraine’s largest media events, the forum brings together journalists, media managers, business leaders, and civil society representatives every year. The NGO DII Ukraine organizes the event.

At Donbas Media Forum 2026, Kormotech, the animal welfare platform U-Hearts, and the Institute of Mass Information (IMI) hosted a workshop titled “Hero, Victim, or ‘Cute Content’? How Ukrainian Media Portray Animals and What Remains Outside the Frame.” 

The event brought journalists together to discuss the quality, tone, and focus of animal-related media coverage. Alina Smyshliak-Boroda, Reputation Management and CSR Director at Kormotech, moderated the discussion.