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My Love
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Master
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Furry Heroes: How Ukrainian Cats Aid the Armed Forces and Find Friends in Kormotech Family
Journalists from Politico shared the stories of Ukrainian furry defenders, the cats Syrsky, Karolina, and Gerich, and published excerpts from the advertising collaboration of the cat Shaybik and Kormotech.
Shaybik (@shaybaboy) became known on social media thanks to the military man Oleksandr Lyashuk (@a_lyashuk_), who began posting videos and photos with the cat. The fluffy companion was one of four kittens living with Oleksandr's unit on the southern front in 2022.
"Shaybik was the most charismatic cat. It got cold, so I took him in a sleeping bag one evening. That's when I fell in love with that cat. He's not just my best friend, he's my son," says 26-year-old Oleksandr.
In September, Shaybik received a special award for helping raise funds to buy seven vehicles for the Armed Forces!
Recently, the Kormotech team invited furry influencers to join the Kormotech Family photo album and share their unique stories. Shaybik was among the first to support our initiative, involving his four-pawed friends: cats Bandera, Thomas, and Marusik, and a Yorkshire terrier named Porsche.
The project aims to unite all pet parents who share the common core value of love for animals and create a unique platform where everyone can share their stories.
Over 400 Ukrainian four-pawed friends have already joined the project! You, too, can become part of this incredible story!
Other news by Kormotech
JULIYA KROS, with the support of Kormotech and Delickcious, to present a charity capsule of accessories for people and animals during Ukrainian Fashion Week
Designer Yuliia Perekriostova (fashion brand JULIYA KROS), with the support of Kormotech and its premium pet treat brand Delickcious, will present a charity capsule collection of unisex collars for people and animals during the FW26–27 season of Ukrainian Fashion Week. The collection supports the fundraising campaign «Companions», organized by U-Hearts. All proceeds from sales will be donated to the training of emotional support dogs and their trainers who assist in the rehabilitation of both civilians and military personnel.
Reputation and Trust as Tools of Competition: A Lecture by Alina Smyshliak-Boroda at Kyiv Polytechnic University
Last week, marketing students from the National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute” joined a discussion on reputation and trust as strategic non-price tools of competition with Alina Smyshliak-Boroda, Chief Reputation Officer at Kormotech. Alina spoke to the students as a guest lecturer for future marketing professionals.
Rostyslav Vovk is among the nominees for the “Top 50 Leaders of Ukrainian Business 2026” ranking
The magazine TOP-100. Ratings of the Largest, published by delo.ua, has launched an online vote featuring leaders of Ukrainian companies. Based on the results, an expert jury and the editorial board will determine the final list of 50 business leaders.
Among the nominees is Rostyslav Vovk, CEO and Co-owner of Kormotech. He is currently ranked #59 on the shortlist.
Kormotech Welcomes Lithuania’s Minister of Economy and Innovation to Its Production Facility
On March 5, the Lithuanian Minister of Economy and Innovation, Edvinas Grikšas, and a delegation visited the Kormotech factory in Kėdainiai. Representatives of the Innovation Agency Lithuania team, the head and team of Invest Lithuania, as well as the Mayor of Kėdainiai, Valentinas Tamulis, and representatives of the Kėdainiai District Municipality also participated in the meeting.
Business and media: a space for win-win collaboration
On February 26, Alina Smyshliak, Director of Reputation Management and CSR at Kormotech, joined the “Business & Media” discussion.
The event took place in Kyiv and was organized by DII-Ukraine, Donbas Media, and Novyny Donbasu.
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