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Furry Heroes: How Ukrainian Cats Aid the Armed Forces and Find Friends in Kormotech Family

Journalists from Politico shared the stories of Ukrainian furry defenders, the cats Syrsky, Karolina, and Gerich, and published excerpts from the advertising collaboration of the cat Shaybik and Kormotech.

Shaybik (@shaybaboy) became known on social media thanks to the military man Oleksandr Lyashuk (@a_lyashuk_), who began posting videos and photos with the cat. The fluffy companion was one of four kittens living with Oleksandr's unit on the southern front in 2022.

"Shaybik was the most charismatic cat. It got cold, so I took him in a sleeping bag one evening. That's when I fell in love with that cat. He's not just my best friend, he's my son," says 26-year-old Oleksandr.

In September, Shaybik received a special award for helping raise funds to buy seven vehicles for the Armed Forces!

Recently, the Kormotech team invited furry influencers to join the Kormotech Family photo album and share their unique stories. Shaybik was among the first to support our initiative, involving his four-pawed friends: cats Bandera, Thomas, and Marusik, and a Yorkshire terrier named Porsche.

The project aims to unite all pet parents who share the common core value of love for animals and create a unique platform where everyone can share their stories.

Over 400 Ukrainian four-pawed friends have already joined the project! You, too, can become part of this incredible story!


 

Other news by Kormotech

When the city speaks the language of wagging tails: Kormotech UAB supports Dog Day in Lithuania for the third year in a row

On April 24, Vilnius hosted Dog Day – an annual event that brings communities together around responsible pet care. For the third consecutive year, Kormotech UAB supported the initiative in partnership with the Lithuanian Kennel Club.

This year, the event gathered around 1,000 participants and more than 166 dogs.

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Retailers and Manufacturers: How Partnership Is Becoming the New Market Standard — Vasyl Yatsyshyn at FMCG Expo Congress 2026

Why financial arguments are no longer enough to build cooperation with retailers, and how the model of interaction between retail chains and suppliers is changing - Vasyl Yatsyshyn, Director of Mass-Market Brand Management at Kormotech, spoke about this at FMCG Expo Congress 2026 in Kyiv, using the premium brand CLUB 4 PAWS as an example.

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Rostyslav Vovk at FMCG Expo Congress 2026: War Is Changing How Businesses Approach Growth

Rostyslav Vovk, CEO and Co-owner of Kormotech, spoke at FMCG Expo 2026 in Kyiv during the panel discussion “Resetting the Market During Wartime: Manufacturers, Distributors, and Retail – New Rules of the Game.” 

Participants discussed how businesses can operate amid war, intense competition, changing consumer behavior, and digital transformation.

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Rostyslav Vovk at SUP Day Forum 2026: on the role of business, responsibility, and changes that shape future generations

On April 9, SUP Day Forum Kyiv 2026 took place in Kyiv, bringing together more than 350 entrepreneurs, business founders, and thought leaders.

During the discussion “What We Leave Behind: When an Entrepreneur Invests in the Country’s Future,” Kormotech Co-owner and CEO Rostyslav Vovk shared his perspective on how business can support education, foster responsible leadership, and help shape the country’s future.

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Optimeal Launches New Wet Cat Food Line in the U.S. Market

Optimeal, a Kormotech brand, has introduced a new Daily Wellbeing Grain-Free Wet Cat Food line, now available exclusively in the United States. The new products were showcased at Global Pet Expo 2026 in Orlando, FL, the premier annual event for the U.S. pet industry.

Cats are known for having strong preferences, and the new Optimeal Daily Wellbeing line was created with that in mind. The range includes eight grain-free wet recipes and three variety packs, featuring visible cuts of real chicken breast, turkey breast, beef liver, or shrimp served in savory gravy or delicate gelée.

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