PR in the Language of CEOs: It's... Not Easy. Key Takeaways from the PR Marathon

The premium cat and dog food brand CLUB 4 PAWS by Kormotech has announced the launch of its new communication platform, WELCOME TO THE CLUB. The campaign reveals the brand’s core idea: life with a pet naturally brings people together into communities built on care, responsibility, and shared experiences.

Optimeal, Kormotech’s super-premium pet food brand for cats and dogs, has released a new video campaign starring the company’s CEO and co-owner, Rostyslav Vovk.

Optimeal is rich in boneless meat – just the beef alone makes up 14% of the formula. Even a human nutritionist would approve this kind of recipe,” say the characters in the videos, including Vovk himself.

We continue to strengthen our footprint in Romania by partnering with Hornbach, a leading European DIY hypermarket chain for home, construction, and garden products, ranked among the top five retailers in its category. Our products are now available in 11 Hornbach hypermarkets across Romania, all of which are recognized for their extensive pet product sections.

CLUB 4 PAWS, Budynok Igrashok, and UAnimals Wrap Up the Charity Campaign “Don’t Gift Pets – Gift to Pets”. As part of the initiative, each pet toy purchased at Budynok Igrashok stores or on Budynok Igrashok counted as 1 kg of complete pet food for animals in shelters, donated by CLUB 4 PAWS. 

The company has entered into a partnership with Fressnapf – Europe’s largest specialized pet retail chain, operating more than 30 stores in Romania and in 15 countries.