post

PR in the Language of CEOs: It's... Not Easy. Key Takeaways from the PR Marathon

"Being a leader means being visible and recognizable. It’s a great responsibility and a privilege for a communications professional to work with a product, company, CEO, or business owners who generate real societal value..."

"At the same time, everything we do in communications must enhance this visibility and help achieve business goals. To ensure we’re moving in the right direction, we continuously analyze numbers, facts, and behavioral changes," said Alina Smyshliak-Boroda, Chief Reputation Officer at Kormotech, during a recent PR marathon in Kyiv.

At the Marathon, Alina and Oksana Malychkowych, founders of the communication effectiveness measurement agency LBI, shared practical cases and metrics for evaluating PR performance.

The PR Marathon is Ukraine’s largest annual event in the communications industry. It is organized by the online media platform MMR, which focuses on marketing, communications, creativity, and media. The marathon is a space to discuss achieving visibility and strengthening leadership through impactful communication.

Bold enough to lead visibly!

Other news by Kormotech

How Can Ukrainian Entrepreneurs Get Into Stanford Business School? The Experience of Igor Blystiv, CMO at Kormotech

Stanford Ignite Ukraine is a unique initiative launched by the Ideas Center of the Ukrainian Catholic University (Ideas Center UCU) in partnership with Stanford Graduate School of Business. The program is supported by Ukraine’s Ministry of Economy and Stanford alumna and philanthropist Natalia Anon.

More info

HRD Kormotech Olena Dmyterko at HR Wisdom Summit: Why Education-Business Partnerships Are Critical to Ukraine’s Economic Future

“We have one goal — a strong economy. And it starts with strong individuals. To achieve this, we need an education system that keeps pace with the world. Business must be a partner in this process,” said Kormotech’s HRD Olena Dmyterko at the HR Wisdom Summit.

More info

Kormotech Partners with Bulgaria’s Leading Pet Retailer Petmall

Kormotech has announced a strategic partnership with Petmall, Bulgaria’s largest online pet supply retailer and operator of 17 brick-and-mortar stores nationwide. Petmall also plans to open 8 new stores in the next 18 months, covering additional cities in Bulgaria, further strengthening its leadership position in the market.

More info

Kormotech became a strategic partner of American University Kyiv and supported the university’s expansion to Dnipro

We are pleased to announce that Kormotech, the leader of the Ukrainian cat and dog food market, has become a strategic partner of American University Kyiv (AUK), supporting the launch of bachelor’s programs and the AUK campus in Dnipro.

More info

Save Pets of Ukraine — among the winners of “Charitable Ukraine – 2024: Charity in Defense of Ukraine”

Our social initiative, Save Pets of Ukraine (NGO "U-Hearts Ukraine"), has been recognized at the National Contest “Charitable Ukraine – 2024: Charity in Defense of Ukraine.”

More info

Delickcious

Optimeal

Club 4 Paws

My love

Master

PR in the Language of CEOs: It's... Not Easy. Key Takeaways from the PR Marathon

Other news by Kormotech

How Can Ukrainian Entrepreneurs Get Into Stanford Business School? The Experience of Igor Blystiv, CMO at Kormotech

HRD Kormotech Olena Dmyterko at HR Wisdom Summit: Why Education-Business Partnerships Are Critical to Ukraine’s Economic Future

Kormotech Partners with Bulgaria’s Leading Pet Retailer Petmall

Kormotech became a strategic partner of American University Kyiv and supported the university’s expansion to Dnipro

Save Pets of Ukraine — among the winners of “Charitable Ukraine – 2024: Charity in Defense of Ukraine”

PR in the Language of CEOs: It's... Not Easy. Key Takeaways from the PR Marathon

Other news by Kormotech

How Can Ukrainian Entrepreneurs Get Into Stanford Business School? The Experience of Igor Blystiv, CMO at Kormotech

HRD Kormotech Olena Dmyterko at HR Wisdom Summit: Why Education-Business Partnerships Are Critical to Ukraine’s Economic Future

Kormotech Partners with Bulgaria’s Leading Pet Retailer Petmall

Kormotech became a strategic partner of American University Kyiv and supported the university’s expansion to Dnipro

Save Pets of Ukraine — among the winners of “Charitable Ukraine – 2024: Charity in Defense of Ukraine”

Kormotech uses cookies for various purposes

Technically necessary

Analytics