PR in the Language of CEOs: It's... Not Easy. Key Takeaways from the PR Marathon

Designer Yuliia Perekriostova (fashion brand JULIYA KROS), with the support of Kormotech and its premium pet treat brand Delickcious, will present a charity capsule collection of unisex collars for people and animals during the FW26–27 season of Ukrainian Fashion Week. The collection supports the fundraising campaign «Companions», organized by U-Hearts. All proceeds from sales will be donated to the training of emotional support dogs and their trainers who assist in the rehabilitation of both civilians and military personnel.

Last week, marketing students from the National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute” joined a discussion on reputation and trust as strategic non-price tools of competition with Alina Smyshliak-Boroda, Chief Reputation Officer at Kormotech. Alina spoke to the students as a guest lecturer for future marketing professionals.

The magazine TOP-100. Ratings of the Largest, published by delo.ua, has launched an online vote featuring leaders of Ukrainian companies. Based on the results, an expert jury and the editorial board will determine the final list of 50 business leaders.

Among the nominees is Rostyslav Vovk, CEO and Co-owner of Kormotech. He is currently ranked #59 on the shortlist.

On March 5, the Lithuanian Minister of Economy and Innovation, Edvinas Grikšas, and a delegation visited the Kormotech factory in Kėdainiai. Representatives of the Innovation Agency Lithuania team, the head and team of Invest Lithuania, as well as the Mayor of Kėdainiai, Valentinas Tamulis, and representatives of the Kėdainiai District Municipality also participated in the meeting.

On February 26, Alina Smyshliak, Director of Reputation Management and CSR at Kormotech, joined the “Business & Media” discussion. 

The event took place in Kyiv and was organized by DII-Ukraine, Donbas Media, and Novyny Donbasu.