Club 4 Paws

Premium food for cats and dogs

C4P-2
My love/Gav

Standard food for dogs

logo_MyLove_DOG1
My Love/ Miau!

Standard food for cats

my love
Master

Standard food for cat and dog

master
Optimeal

Super premium food for cats and dogs

OptiMeal (1)
post

PR in the Language of CEOs: It's... Not Easy. Key Takeaways from the PR Marathon

"Being a leader means being visible and recognizable. It’s a great responsibility and a privilege for a communications professional to work with a product, company, CEO, or business owners who generate real societal value..."

"At the same time, everything we do in communications must enhance this visibility and help achieve business goals. To ensure we’re moving in the right direction, we continuously analyze numbers, facts, and behavioral changes," said Alina Smyshliak-Boroda, Chief Reputation Officer at Kormotech, during a recent PR marathon in Kyiv.

At the Marathon, Alina and Oksana Malychkowych, founders of the communication effectiveness measurement agency LBI, shared practical cases and metrics for evaluating PR performance.

The PR Marathon is Ukraine’s largest annual event in the communications industry. It is organized by the online media platform MMR, which focuses on marketing, communications, creativity, and media. The marathon is a space to discuss achieving visibility and strengthening leadership through impactful communication.

Bold enough to lead visibly!