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PR in the Language of CEOs: It's... Not Easy. Key Takeaways from the PR Marathon

"Being a leader means being visible and recognizable. It’s a great responsibility and a privilege for a communications professional to work with a product, company, CEO, or business owners who generate real societal value..."

"At the same time, everything we do in communications must enhance this visibility and help achieve business goals. To ensure we’re moving in the right direction, we continuously analyze numbers, facts, and behavioral changes," said Alina Smyshliak-Boroda, Chief Reputation Officer at Kormotech, during a recent PR marathon in Kyiv.

At the Marathon, Alina and Oksana Malychkowych, founders of the communication effectiveness measurement agency LBI, shared practical cases and metrics for evaluating PR performance.

The PR Marathon is Ukraine’s largest annual event in the communications industry. It is organized by the online media platform MMR, which focuses on marketing, communications, creativity, and media. The marathon is a space to discuss achieving visibility and strengthening leadership through impactful communication.

Bold enough to lead visibly!

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This recognition honors companies that have successfully entered international markets with an adapted product and quickly established a strong presence.

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"International GR: Secrets of Successful Negotiations, Advocacy, and ‘Impossible’ Decisions": Rostyslav Vovk to Speak at an Intensive by the Diplomatic Academy of Ukraine

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Delickcious

Optimeal

Club 4 Paws

My love

Master

PR in the Language of CEOs: It's... Not Easy. Key Takeaways from the PR Marathon

Other news by Kormotech

Club 4 Paws Wins “Successful Takeoff” Award from the Union of Ukrainian Entrepreneurs (SUP)

"International GR: Secrets of Successful Negotiations, Advocacy, and ‘Impossible’ Decisions": Rostyslav Vovk to Speak at an Intensive by the Diplomatic Academy of Ukraine

Don’t Give Animals as Gifts – Give to Animals: a charitable initiative by Budynok Ihrashok, UAnimals, and CLUB 4 PAWS

Rostyslav Vovk is among the nominees for Forbes Ukraine’s “Entrepreneur of the Year 2025”

Great stories begin with brave but straightforward steps. Rostyslav Vovk met with the Karpinsky Foundation scholarship recipients

PR in the Language of CEOs: It's... Not Easy. Key Takeaways from the PR Marathon

Other news by Kormotech

Club 4 Paws Wins “Successful Takeoff” Award from the Union of Ukrainian Entrepreneurs (SUP)

"International GR: Secrets of Successful Negotiations, Advocacy, and ‘Impossible’ Decisions": Rostyslav Vovk to Speak at an Intensive by the Diplomatic Academy of Ukraine

Don’t Give Animals as Gifts – Give to Animals: a charitable initiative by Budynok Ihrashok, UAnimals, and CLUB 4 PAWS

Rostyslav Vovk is among the nominees for Forbes Ukraine’s “Entrepreneur of the Year 2025”

Great stories begin with brave but straightforward steps. Rostyslav Vovk met with the Karpinsky Foundation scholarship recipients

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