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PR in the Language of CEOs: It's... Not Easy. Key Takeaways from the PR Marathon

"Being a leader means being visible and recognizable. It’s a great responsibility and a privilege for a communications professional to work with a product, company, CEO, or business owners who generate real societal value..."

"At the same time, everything we do in communications must enhance this visibility and help achieve business goals. To ensure we’re moving in the right direction, we continuously analyze numbers, facts, and behavioral changes," said Alina Smyshliak-Boroda, Chief Reputation Officer at Kormotech, during a recent PR marathon in Kyiv.

At the Marathon, Alina and Oksana Malychkowych, founders of the communication effectiveness measurement agency LBI, shared practical cases and metrics for evaluating PR performance.

The PR Marathon is Ukraine’s largest annual event in the communications industry. It is organized by the online media platform MMR, which focuses on marketing, communications, creativity, and media. The marathon is a space to discuss achieving visibility and strengthening leadership through impactful communication.

Bold enough to lead visibly!

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PR in the Language of CEOs: It's... Not Easy. Key Takeaways from the PR Marathon

Other news by Kormotech

Kormotech is going to be at the Lviv Pet Fest

We stand for equality in all its forms

Igor Blystiv, was Named Marketing Director of the Year by MMR.ua

For the first time in 11 years, Meow – Kormotech’s cat food brand – unveils a refreshed design and upgraded recipe

Igor Blystiv, Chief Marketing & Innovation Officer At Kormotech, Nominated for “Marketing Director of the Year” by MMR

PR in the Language of CEOs: It's... Not Easy. Key Takeaways from the PR Marathon

Other news by Kormotech

Kormotech is going to be at the Lviv Pet Fest

We stand for equality in all its forms

Igor Blystiv, was Named Marketing Director of the Year by MMR.ua

For the first time in 11 years, Meow – Kormotech’s cat food brand – unveils a refreshed design and upgraded recipe

Igor Blystiv, Chief Marketing & Innovation Officer At Kormotech, Nominated for “Marketing Director of the Year” by MMR

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