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PR in the Language of CEOs: It's... Not Easy. Key Takeaways from the PR Marathon

"Being a leader means being visible and recognizable. It’s a great responsibility and a privilege for a communications professional to work with a product, company, CEO, or business owners who generate real societal value..."

"At the same time, everything we do in communications must enhance this visibility and help achieve business goals. To ensure we’re moving in the right direction, we continuously analyze numbers, facts, and behavioral changes," said Alina Smyshliak-Boroda, Chief Reputation Officer at Kormotech, during a recent PR marathon in Kyiv.

At the Marathon, Alina and Oksana Malychkowych, founders of the communication effectiveness measurement agency LBI, shared practical cases and metrics for evaluating PR performance.

The PR Marathon is Ukraine’s largest annual event in the communications industry. It is organized by the online media platform MMR, which focuses on marketing, communications, creativity, and media. The marathon is a space to discuss achieving visibility and strengthening leadership through impactful communication.

Bold enough to lead visibly!

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PR in the Language of CEOs: It's... Not Easy. Key Takeaways from the PR Marathon

Other news by Kormotech

Kormotech became a strategic partner of American University Kyiv and supported the university’s expansion to Dnipro

Save Pets of Ukraine — among the winners of “Charitable Ukraine – 2024: Charity in Defense of Ukraine”

Kormotech partners with Profipet — one of the leading pet shop retailers in Romania

We raised nearly 35,000 UAH in donations for LKP “Lev” during the Lviv Pet Fest charity event

Save Pets of Ukraine by Kormotech Supports Film on Animals in War, Featuring Sean Penn and Imagine Dragons

PR in the Language of CEOs: It's... Not Easy. Key Takeaways from the PR Marathon

Other news by Kormotech

Kormotech became a strategic partner of American University Kyiv and supported the university’s expansion to Dnipro

Save Pets of Ukraine — among the winners of “Charitable Ukraine – 2024: Charity in Defense of Ukraine”

Kormotech partners with Profipet — one of the leading pet shop retailers in Romania

We raised nearly 35,000 UAH in donations for LKP “Lev” during the Lviv Pet Fest charity event

Save Pets of Ukraine by Kormotech Supports Film on Animals in War, Featuring Sean Penn and Imagine Dragons

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