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PR in the Language of CEOs: It's... Not Easy. Key Takeaways from the PR Marathon

"Being a leader means being visible and recognizable. It’s a great responsibility and a privilege for a communications professional to work with a product, company, CEO, or business owners who generate real societal value. At the same time, everything we do in communications must enhance this visibility and help achieve business goals. To ensure we’re moving in the right direction, we continuously analyze numbers, facts, and behavioral changes," said Alina Smyshliak-Boroda, Chief Reputation Officer at Kormotech, during a recent PR marathon in Kyiv.

At the Marathon, Alina and Oksana Malychkowych, founders of the communication effectiveness measurement agency LBI, shared practical cases and metrics for evaluating PR performance.

The PR Marathon is Ukraine’s largest annual event in the communications industry. It is organized by the online media platform MMR, which focuses on marketing, communications, creativity, and media. The marathon is a space to discuss how to achieve visibility and strengthen leadership through impactful communication.

Bold enough to lead visibly!

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Kormotech Received Authorized Economic Operator Status – A Recognition Held by Only a Few Dozen Companies in Ukraine

Kormotech, a global company with Ukrainian roots and the country’s leading cat and dog food producer, has been awarded AEO status by the State Customs Service of Ukraine. Only 60 Ukrainian companies currently hold this recognition.

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Submissions for the "Spivprostir" journalism competition are currently open

Submissions for the "Spivprostir" journalism competition are open until December 4! This initiative aims to transform the culture of animal welfare in Ukraine.

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Kormotech has received €40 million from the European Bank for Reconstruction and Development

The European Bank for Reconstruction and Development (EBRD) provides Kormotech with a finance package to expand its export operations and geographical diversification by building a second pet food plant in Lithuania. The total cost of the project will be €63 million. 

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On October 28, Kormotech, Enzym Group, and IT Cluster signed a Memorandum with the Lviv City Council, joining the initiative to rebuild Lviv following a Russian attack.

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Expanding Horizons: Kormotech Among Top Investors in Lithuania at the Foreign Investors Annual Summit 2024

Today, Kormotech CEO and co-owner Rostyslav Vovk delivered a speech at the Foreign Investors Annual Summit 2024, one of Lithuania's most prestigious international events. Organized by the American Chamber of Commerce in Lithuania, the summit brought together over 600 participants, including over 100 investors.

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