PR in the Language of CEOs: It's... Not Easy. Key Takeaways from the PR Marathon

CLUB 4 PAWS, Kormotech’s premium pet food brand for cats and dogs, has updated the recipe and shape of the pieces in its wet food. To make the product even more appealing to pets, the brand is introducing not only a new, more natural-looking shape but also an improved recipe.

On September 3–4, Kyiv hosted the 18th International PrivateLabel&FMCG Master 2026 Exhibition and Conference, a major event that brought together key market players to discuss the development of private labels. Roman Sluhaiev, Head of Trade Merchandising at Kormotech, spoke on the topic “Private Labels vs. Brands in the Pet Food Category: Who Wins the Battle for the Shopper at the Shelf?” and explained what really influences today’s consumers when making a purchase.

On September 2, the fourth national “Spivprostir” journalism contest launched in Ukraine, focusing on responsible attitudes toward animals. This year, journalists and editorial teams can submit their entries over a three-month period, through December 2 inclusive.

Nearly 4,000 visitors and hundreds of furry friends – that was PESYKY FEST in Kyiv. 

On the 15th of September, we partnered with an event designed to make both people and animals feel equally welcome and comfortable.

On August 15, Vilnius once again became the meeting point for corgis and their owners from across Europe and beyond. The fifth edition of Corgi Race Vilnius, supported by CLUB 4 PAWS as the event’s main sponsor and partner, brought together 150 corgis from nine countries, making this year’s race the biggest in the event’s history.