post

PR in the Language of CEOs: It's... Not Easy. Key Takeaways from the PR Marathon

"Being a leader means being visible and recognizable. It’s a great responsibility and a privilege for a communications professional to work with a product, company, CEO, or business owners who generate real societal value..."

"At the same time, everything we do in communications must enhance this visibility and help achieve business goals. To ensure we’re moving in the right direction, we continuously analyze numbers, facts, and behavioral changes," said Alina Smyshliak-Boroda, Chief Reputation Officer at Kormotech, during a recent PR marathon in Kyiv.

At the Marathon, Alina and Oksana Malychkowych, founders of the communication effectiveness measurement agency LBI, shared practical cases and metrics for evaluating PR performance.

The PR Marathon is Ukraine’s largest annual event in the communications industry. It is organized by the online media platform MMR, which focuses on marketing, communications, creativity, and media. The marathon is a space to discuss achieving visibility and strengthening leadership through impactful communication.

Bold enough to lead visibly!

Other news by Kormotech

A 27-Minute Consultation Saved a Puppy from Dehydration

Ukrainians are increasingly turning to online veterinary care.

In September 2025 alone, the free 9100 service received over 24,000 inquiries via phone, Telegram, and Viber.

More info

Kormotech Hosts Delegation from Japan’s Ministry of Agriculture

Kormotech had the honor of hosting a delegation from the Ministry of Agriculture, Forestry, and Fisheries of Japan, together with representatives of the Embassy of Japan in Ukraine and the Union of Ukrainian Entrepreneurs.

More info

How to Grow a Global Business During Wartime: Rostyslav Vovk Moderated a Key Panel at KIEF

On October 16, at the Kyiv International Economic Forum, Rostyslav Vovk, CEO and Co-founder of Kormotech, joined Andriy Zdesenko, Founder and CEO of Biosphere Corporation, to co-moderate a panel discussion titled “International Business in Ukraine: Growth Potential.”

More info

Kormotech at Donbas Media Forum 2025: Building Partnerships That Transform the Media Landscape

At the 10th anniversary Donbas Media Forum, Alina Smyshliak, Chief Reputation Officer at Kormotech, joined the panel discussion “Business and Independent Media: Strategic Partnerships for Democracy and Sustainable Development.”

More info

Borscht — and Beyond: Delickcious and Yevhen Klopotenko launch a new Chef’s Menu for cats and dogs

Delickcious, a premium pet food brand, has teamed up with renowned Ukrainian chef Yevhen Klopotenko to launch Chef’s Menu — a brand-new line of wet food for cats and dogs.

More info

Delickcious

Optimeal

Club 4 Paws

My love

Master

PR in the Language of CEOs: It's... Not Easy. Key Takeaways from the PR Marathon

Other news by Kormotech

A 27-Minute Consultation Saved a Puppy from Dehydration

Kormotech Hosts Delegation from Japan’s Ministry of Agriculture

How to Grow a Global Business During Wartime: Rostyslav Vovk Moderated a Key Panel at KIEF

Kormotech at Donbas Media Forum 2025: Building Partnerships That Transform the Media Landscape

Borscht — and Beyond: Delickcious and Yevhen Klopotenko launch a new Chef’s Menu for cats and dogs

PR in the Language of CEOs: It's... Not Easy. Key Takeaways from the PR Marathon

Other news by Kormotech

A 27-Minute Consultation Saved a Puppy from Dehydration

Kormotech Hosts Delegation from Japan’s Ministry of Agriculture

How to Grow a Global Business During Wartime: Rostyslav Vovk Moderated a Key Panel at KIEF

Kormotech at Donbas Media Forum 2025: Building Partnerships That Transform the Media Landscape

Borscht — and Beyond: Delickcious and Yevhen Klopotenko launch a new Chef’s Menu for cats and dogs

Kormotech uses cookies for various purposes

Technically necessary

Analytics