It's not just food; it's wow-lick: Kormotech launches a new Delickcious wet treat for dogs and cats in the premium plus nutrition segment
Kormotech, a leader in the Ukrainian pet food market, presents an innovative pet food line named Delickcious, which includes products no Ukrainian manufacturer has produced. This line features exceptional combinations of textures and food formats for our market, such as soups, drinks, creamy snacks, etc.
Specifically, the drinks help maintain optimal hydration levels, while the soups, enriched with zinc, iron, and vitamin D3, strengthen health and prolong pets' active lives.
Before entering new markets, Kormotech conducts extensive audience research to meet consumer needs and consider the mentalities of different countries to adapt its products. Based on this research, it became clear that Delickcious is ideally suited for the category of pet parents known as indulgers. Their pet must receive balanced nutrition and maximum satisfaction from food. The new brand's products meet this demand, combining beneficial and delicious food for cats and dogs. Thanks to various flavors, forms, and textures, every pet parent can find the perfect option.
Overall, the market for pet treats is actively growing. According to forecasts, it will increase by an average of 5.3% annually until 2032. For comparison, the overall market for animal feed has growth rates of 4.18% until 2028. The new brand Delickcious fully meets the balanced, extra-tasty nutrition trend for cats and dogs. In particular, the line features 18 types of products for cats and four types for dogs. All products are made from natural ingredients enriched with beneficial substances — vitamins D3 and E, zinc, iron, and omega acids.
"Delickcious is a language of love for pets, communicating with them through flavors and textures. Just as we indulge ourselves with tasty food after a hard day, we want every pet parent to be able to pamper their four-legged friend with quality and tasty treats," explains Oksana Taras, the brand manager of Delickcious. "We do not aim to change the basic diet of cats and dogs, but we are eager to supplement it, as it is an unparalleled tasting and flavor experience. We strive to make a pet's life more varied, creating as many moments of joy as possible with its pet parent."
Delickcious made its European debut at the INTERZOO 2024 thematic exhibition in Germany. It is now available in Ukraine, Romania, and Lithuania and will soon expand to Poland and other European markets.
Products can be purchased on the website delickcious.ua and, very soon, in the largest supermarket chains such as Epicenter, Auchan, Novus, Varus, Big Pocket, and pet stores.