Four Effie Ukraine awards and the distinction of BEST MARKETING TEAMS in the FMCG category!

The Effie Awards are the most prestigious accolade in marketing communications. For over 50 years, winning an Effie has become a global symbol of success.

The Effie Awards Ukraine is the most authoritative annual award in the field of marketing communications in Ukraine. The Ukrainian Advertising Coalition, which received the exclusive right to host the prize in Ukraine in 2005, organized this year's event for the 17th consecutive time.

The charitable adoption project Look 4 Paws, which was submitted for the Effie, received awards in the following categories:

• Silver in the “Positive Change” category
• Bronze in the “Pet Care” category
• Bronze in the “Brand Content & Entertainment” category
• Bronze in the “Social Media” category

The idea to create Look 4 Paws emerged in 2022. Club 4 Paws, in collaboration with the communication agency Postmen, decided to promote adoption by making the digital platform Look 4 Paws for finding pets. SoftServe became the technical partner of the project. As part of its crowdsourcing project, OpenTech, it developed a new and improved website for Look 4 Paws free of charge. The adoption project highlights the personality of each animal, regardless of breed. The idea resonated with future pet parents. Thanks to this adoption initiative, over 1000 pets have found new homes and families.

We continue implementing our social projects and developing a culture of responsible care for our four-pawed friends.