Club 4 Paws та гурт Курган і Agregat створили правила для відповідальних, але неідеальних петперентів

In today’s market, where brands are increasingly alike, it’s the customer experience that makes the real difference. It builds trust, drives recognition, and fosters long-term loyalty.

Recently, our CMO and Director of Innovation, Igor Blystiv, spoke at the 19th Customer Experience Conference, hosted by KA Group.
This is Ukraine’s only cross-industry event dedicated to how customer experience shapes profitable business.

The national journalism competition Spivprostir, focused on responsible attitudes toward animals, is returning for its third year. This time, the spotlight is on supporting regional media. The total prize fund is UAH 100,000, to be distributed among the winners.

On October 4, the national premiere of the film anthology Animals in War took place at the Odesa International Film Festival. It features seven short films about the war in Ukraine, told through animal stories.

The Save Pets of Ukraine initiative has changed its name and will now operate under a single brand — U-Hearts (NGO “U-Hearts Ukraine”).

This step is a natural continuation of its growth. In Ukraine, the project was known as Save Pets of Ukraine, while abroad it operated as U-Hearts Foundation — a charity organization that mobilized international aid for Ukrainian animals.

“We didn’t create the B2B portal for the sake of technology. We created it for people. So that every client feels in control, has everything at their fingertips, and always knows what’s going on. It’s about convenience — and trust, built day by day through the details,” said Eduard Babenko, Strategic Business Unit Director, Ukraine, Moldova, Asia at Kormotech, during the FMCG Future Focus 2025 conference hosted by SoftServe Business Systems.