Delickcious
Premium food for cats and dogs
Optimeal
Super premium food for cats and dogs
Club 4 Paws
Premium food for cats and dogs
My love
Standard food for cats & dogs
Master
Standard food for cat and dog
Club 4 Paws is a finalist for the “Successful Flight” Award by the Ukrainian Entrepreneurs Union! Voting is now open
Club 4 Paws, a premium pet food brand by Kormotech, has been shortlisted for the “Successful Flight” Award by the Ukrainian Entrepreneurs Union. The nomination recognizes Ukrainian companies demonstrating substantial international expansion and sustainable growth in foreign markets.
Support a Ukrainian brand that’s making its mark in Europe!
Voting is now open:
https://bit.ly/4idiVnO
One of the most prominent examples of the brand’s international success is Lithuania. As of the end of 2024, Club 4 Paws reached 31% brand awareness among Lithuanian pet parents — meaning that every third consumer in the dog and cat food category knows or has heard of the brand.
Brand awareness tracking began in 2022, when the indicator was just 1%. In less than three years, the team has increased this figure to 31% through a consistent communication strategy, including nationwide TV campaigns.
Today, Club 4 Paws is represented across all major categories in Lithuania: dry, wet, and treats for cats and dogs. The portfolio includes around 90 SKUs, strategically allocated across sales channels. In supermarkets, the brand ranks among the top three in sales, while in pet retail, it has significantly outpaced local European players.
In 2024, sales volumes in Lithuania increased by 45% (in tons) compared to 2023. According to the brand strategy, Club 4 Paws plans to triple its current sales volumes by 2028.
Short-term plans include launching an expanded product portfolio with new dry and wet food formats, as well as a significant expansion of the treats category.