Club 4 Paws created a new pet food line

At Donbas Media Forum 2026, Kormotech, the animal welfare platform U-Hearts, and the Institute of Mass Information (IMI) hosted a workshop titled “Hero, Victim, or ‘Cute Content’? How Ukrainian Media Portray Animals and What Remains Outside the Frame.” 

The event brought journalists together to discuss the quality, tone, and focus of animal-related media coverage. Alina Smyshliak-Boroda, Reputation Management and CSR Director at Kormotech, moderated the discussion.

Kormotech and the U-Hearts Foundation received Silver at the Corporate Engagement Awards 2026 for “Best Alignment of Brand Values Through a Sponsorship Activity.” The award recognizes their collaboration on Animals in War, a film anthology that tells the stories of animals affected by russia’s full-scale invasion of Ukraine and raises international awareness of their plight.

On October 3–4, the Chernivtsi Invest Forum 2026 brought together entrepreneurs and investors to discuss key challenges in business development.

Rostyslav Vovk, CEO and Co-owner of Kormotech, joined the panel discussion “Anti-Investment and Family Business: Where Not to Invest and How to Build Wealth Across Generations.” Together with other participants, he discussed long-term business decisions, investment strategies, and the principles behind building a strong family-owned company.

How can companies demonstrate the business value of customer experience? Can artificial intelligence replace human interaction? And how can teams make the case for investing in initiatives whose results may not be immediately visible? 

These were among the key questions discussed at the 21st CUSTOMER EXPERIENCE CONFERENCE in Kyiv, where Igor Blystiv, Chief Marketing Officer at Kormotech, joined industry experts and business leaders.

CLUB 4 PAWS, Kormotech’s premium pet food brand for cats and dogs, has updated the recipe and shape of the pieces in its wet food. To make the product even more appealing to pets, the brand is introducing not only a new, more natural-looking shape but also an improved recipe.