Club 4 Paws created a new pet food line

Kormotech is currently the only pet food manufacturer in Ukraine to have received international certification for compliance with the BRCGS Global Standard for Food Safety. Following an audit conducted by Bureau Veritas Certification Ukraine, the company’s facility received an A grade—one of the highest ratings in the certification system.

Through the partnership between Kormotech and the Voices of Children charitable foundation, more than 1,000 children and adults have received psychological and psychosocial support at the foundation’s Lviv center. Since 21 May 2024, Kormotech has contributed more than UAH 5.7 million to support its work.

Kormotech continues its partnership with the Voices of Children charitable foundation by supporting its center in Lviv. 

Kyiv hosted the Sales Forum organized by KA Group. The event explored how businesses can avoid critical mistakes when scaling and how team roles change after entering international markets.

During the event’s main talk show, “GO-TO-MARKET ARCHITECTURE, or the Pitfalls of Exporting,” Ulyana Fitsa, Logistics Director and Head of Sales for Western Europe at Kormotech, shared her insights.

The business brunch, The Economy of the Bold: Solutions for a New Era, organized by Ukrainian media outlet Pershyi Biznesovyi | BIZ, took place in Kyiv. Representatives of Ukrainian companies discussed how the role of marketing is changing amid prolonged uncertainty, how businesses can measure the effectiveness of communications, and why trust is becoming one of a brand’s most valuable assets.

One of the event’s key panels, Marketing for the Bold: How to Build a Brand When Resources Are Limited, was moderated by Alina Smyshliak-Boroda, Chief Reputation Officer at Kormotech.

“I have built a team that does not know how to stop growing. Standing still is not an option for us.”

This is how Rostyslav Vovk, CEO and Co-owner of Kormotech, describes the principle that has guided the company for more than 20 years. In a new episode of the Vyshcha Liha podcast, Roman Bondar, Head of Korn Ferry’s Ukrainian office, explains why simply maintaining your position is no longer enough in today’s business environment.