Club 4 Paws created a new pet food line

This is a story of how an ambitious goal turned into a scalable strategy. It’s also about how a Ukrainian brand can compete on equal terms with global players in the European market.

Optimeal, a leading European dog and cat food brand by Kormotech, introduced its new functional wet cat food pouches at Global Pet Expo 2025, held at the Orange County Convention Center in Orlando, Florida. 

For the second year in a row, Kormotech participated in PetExpo Romania, and this time, we brought even more joy, wagging tails, and high-quality pet nutrition to Bucharest as Ukraine’s leading pet food producer and one of the top 50 global manufacturers, we’re proud to keep strengthening our presence in Romania, one of our most dynamic and promising markets.

How can a Ukrainian brand challenge multinational players and secure a spot among Lithuania's top three most recognized pet food brands?

Vasyl Yatsyshyn, Director of Mass-Market Brand Management at Kormotech, will share the answer at the Business Wisdom Summit on April 11.

Lviv IT Cluster and partner companies Kormotech and Enzym Group continue reconstructing a residential building at 46 Konovaltsia Street in Lviv. The building sustained significant damage from a missile strike on September 4, 2024. The restoration is being carried out in several phases following an approved plan.