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How Can Ukrainian Businesses Survive and Thrive in New Realities?

Today, Rostyslav Vovk, CEO and co-owner of Kormotech, participated in the Zablotsky Forum in Lviv.

Panel discussions centered on how Ukrainian businesses can survive and thrive in new realities.

The Zablotsky Forum is an annual event that brings together the owners and leaders of medical institutions and representatives of Ukrainian businesses.

Despite its medical focus, businesses from various sectors have much to learn from our company—resilience, adaptive strategies, and effective team management during crises.

Essential concerns for businesses in Ukraine right now include:

How companies adapt their strategies to meet the challenges of war and economic instability.
The changes in customer needs and expectations.
How businesses ensure production stability and team motivation.
The role of businesses in Ukraine’s victory.

"Every challenge is an opportunity to reassess our approaches and explore new horizons. The war has compelled us to be even more flexible while maintaining the trust of our clients and partners. Focusing on production stability and team development has helped us retain our market position and allowed us to look toward the future confidently," said Rostyslav Vovk.

Ukrainian companies and entrepreneurs demonstrate resilience and a readiness to adapt to changes, continuing to move forward even in the most challenging times.

Other news by Kormotech

When the city speaks the language of wagging tails: Kormotech UAB supports Dog Day in Lithuania for the third year in a row

On April 24, Vilnius hosted Dog Day – an annual event that brings communities together around responsible pet care. For the third consecutive year, Kormotech UAB supported the initiative in partnership with the Lithuanian Kennel Club.

This year, the event gathered around 1,000 participants and more than 166 dogs.

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Retailers and Manufacturers: How Partnership Is Becoming the New Market Standard — Vasyl Yatsyshyn at FMCG Expo Congress 2026

Why financial arguments are no longer enough to build cooperation with retailers, and how the model of interaction between retail chains and suppliers is changing - Vasyl Yatsyshyn, Director of Mass-Market Brand Management at Kormotech, spoke about this at FMCG Expo Congress 2026 in Kyiv, using the premium brand CLUB 4 PAWS as an example.

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Rostyslav Vovk at FMCG Expo Congress 2026: War Is Changing How Businesses Approach Growth

Rostyslav Vovk, CEO and Co-owner of Kormotech, spoke at FMCG Expo 2026 in Kyiv during the panel discussion “Resetting the Market During Wartime: Manufacturers, Distributors, and Retail – New Rules of the Game.”

Participants discussed how businesses can operate amid war, intense competition, changing consumer behavior, and digital transformation.

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Rostyslav Vovk at SUP Day Forum 2026: on the role of business, responsibility, and changes that shape future generations

On April 9, SUP Day Forum Kyiv 2026 took place in Kyiv, bringing together more than 350 entrepreneurs, business founders, and thought leaders.

During the discussion “What We Leave Behind: When an Entrepreneur Invests in the Country’s Future,” Kormotech Co-owner and CEO Rostyslav Vovk shared his perspective on how business can support education, foster responsible leadership, and help shape the country’s future.

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Optimeal Launches New Wet Cat Food Line in the U.S. Market

Optimeal, a Kormotech brand, has introduced a new Daily Wellbeing Grain-Free Wet Cat Food line, now available exclusively in the United States. The new products were showcased at Global Pet Expo 2026 in Orlando, FL, the premier annual event for the U.S. pet industry.

Cats are known for having strong preferences, and the new Optimeal Daily Wellbeing line was created with that in mind. The range includes eight grain-free wet recipes and three variety packs, featuring visible cuts of real chicken breast, turkey breast, beef liver, or shrimp served in savory gravy or delicate gelée.

More info

Delickcious

Optimeal

Club 4 Paws

My Love

Master

How Can Ukrainian Businesses Survive and Thrive in New Realities?

Other news by Kormotech

When the city speaks the language of wagging tails: Kormotech UAB supports Dog Day in Lithuania for the third year in a row

Retailers and Manufacturers: How Partnership Is Becoming the New Market Standard — Vasyl Yatsyshyn at FMCG Expo Congress 2026

Rostyslav Vovk at FMCG Expo Congress 2026: War Is Changing How Businesses Approach Growth

Rostyslav Vovk at SUP Day Forum 2026: on the role of business, responsibility, and changes that shape future generations

Optimeal Launches New Wet Cat Food Line in the U.S. Market

How Can Ukrainian Businesses Survive and Thrive in New Realities?

Other news by Kormotech

When the city speaks the language of wagging tails: Kormotech UAB supports Dog Day in Lithuania for the third year in a row

Retailers and Manufacturers: How Partnership Is Becoming the New Market Standard — Vasyl Yatsyshyn at FMCG Expo Congress 2026

Rostyslav Vovk at FMCG Expo Congress 2026: War Is Changing How Businesses Approach Growth

Rostyslav Vovk at SUP Day Forum 2026: on the role of business, responsibility, and changes that shape future generations

Optimeal Launches New Wet Cat Food Line in the U.S. Market

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