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Optimeal
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My Love
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Master
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How Can Ukrainian Businesses Survive and Thrive in New Realities?
Today, Rostyslav Vovk, CEO and co-owner of Kormotech, participated in the Zablotsky Forum in Lviv.
Panel discussions centered on how Ukrainian businesses can survive and thrive in new realities.
The Zablotsky Forum is an annual event that brings together the owners and leaders of medical institutions and representatives of Ukrainian businesses.
Despite its medical focus, businesses from various sectors have much to learn from our company—resilience, adaptive strategies, and effective team management during crises.
Essential concerns for businesses in Ukraine right now include:
How companies adapt their strategies to meet the challenges of war and economic instability.
The changes in customer needs and expectations.
How businesses ensure production stability and team motivation.
The role of businesses in Ukraine’s victory.
"Every challenge is an opportunity to reassess our approaches and explore new horizons. The war has compelled us to be even more flexible while maintaining the trust of our clients and partners. Focusing on production stability and team development has helped us retain our market position and allowed us to look toward the future confidently," said Rostyslav Vovk.
Ukrainian companies and entrepreneurs demonstrate resilience and a readiness to adapt to changes, continuing to move forward even in the most challenging times.
Other news by Kormotech
JULIYA KROS, with the support of Kormotech and Delickcious, to present a charity capsule of accessories for people and animals during Ukrainian Fashion Week
Designer Yuliia Perekriostova (fashion brand JULIYA KROS), with the support of Kormotech and its premium pet treat brand Delickcious, will present a charity capsule collection of unisex collars for people and animals during the FW26–27 season of Ukrainian Fashion Week. The collection supports the fundraising campaign «Companions», organized by U-Hearts. All proceeds from sales will be donated to the training of emotional support dogs and their trainers who assist in the rehabilitation of both civilians and military personnel.
Reputation and Trust as Tools of Competition: A Lecture by Alina Smyshliak-Boroda at Kyiv Polytechnic University
Last week, marketing students from the National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute” joined a discussion on reputation and trust as strategic non-price tools of competition with Alina Smyshliak-Boroda, Chief Reputation Officer at Kormotech. Alina spoke to the students as a guest lecturer for future marketing professionals.
Rostyslav Vovk is among the nominees for the “Top 50 Leaders of Ukrainian Business 2026” ranking
The magazine TOP-100. Ratings of the Largest, published by delo.ua, has launched an online vote featuring leaders of Ukrainian companies. Based on the results, an expert jury and the editorial board will determine the final list of 50 business leaders.
Among the nominees is Rostyslav Vovk, CEO and Co-owner of Kormotech. He is currently ranked #59 on the shortlist.
Kormotech Welcomes Lithuania’s Minister of Economy and Innovation to Its Production Facility
On March 5, the Lithuanian Minister of Economy and Innovation, Edvinas Grikšas, and a delegation visited the Kormotech factory in Kėdainiai. Representatives of the Innovation Agency Lithuania team, the head and team of Invest Lithuania, as well as the Mayor of Kėdainiai, Valentinas Tamulis, and representatives of the Kėdainiai District Municipality also participated in the meeting.
Business and media: a space for win-win collaboration
On February 26, Alina Smyshliak, Director of Reputation Management and CSR at Kormotech, joined the “Business & Media” discussion.
The event took place in Kyiv and was organized by DII-Ukraine, Donbas Media, and Novyny Donbasu.
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