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How Can Ukrainian Businesses Survive and Thrive in New Realities?

Today, Rostyslav Vovk, CEO and co-owner of Kormotech, participated in the Zablotsky Forum in Lviv.

Panel discussions centered on how Ukrainian businesses can survive and thrive in new realities.

The Zablotsky Forum is an annual event that brings together the owners and leaders of medical institutions and representatives of Ukrainian businesses.

Despite its medical focus, businesses from various sectors have much to learn from our company—resilience, adaptive strategies, and effective team management during crises.

Essential concerns for businesses in Ukraine right now include:

How companies adapt their strategies to meet the challenges of war and economic instability.
The changes in customer needs and expectations.
How businesses ensure production stability and team motivation.
The role of businesses in Ukraine’s victory.

"Every challenge is an opportunity to reassess our approaches and explore new horizons. The war has compelled us to be even more flexible while maintaining the trust of our clients and partners. Focusing on production stability and team development has helped us retain our market position and allowed us to look toward the future confidently," said Rostyslav Vovk.

Ukrainian companies and entrepreneurs demonstrate resilience and a readiness to adapt to changes, continuing to move forward even in the most challenging times.

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Kormotech Directs Over UAH 5.7 Million to Psychological Support for Children and Families in Partnership with the Voices of Children Foundation

Through the partnership between Kormotech and the Voices of Children charitable foundation, more than 1,000 children and adults have received psychological and psychosocial support at the foundation’s Lviv center. Since 21 May 2024, Kormotech has contributed more than UAH 5.7 million to support its work.

Kormotech continues its partnership with the Voices of Children charitable foundation by supporting its center in Lviv.

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“Entering a new market takes the courage to begin and the discipline not to confuse speed with progress,”. Ulyana Fitsa at the Sales Forum 2026

Kyiv hosted the Sales Forum organized by KA Group. The event explored how businesses can avoid critical mistakes when scaling and how team roles change after entering international markets.

During the event’s main talk show, “GO-TO-MARKET ARCHITECTURE, or the Pitfalls of Exporting,” Ulyana Fitsa, Logistics Director and Head of Sales for Western Europe at Kormotech, shared her insights.

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“Communications and Marketing Are Always Long-Term Investments”: How Can Businesses Build Brands with Limited Resources?

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One of the event’s key panels, Marketing for the Bold: How to Build a Brand When Resources Are Limited, was moderated by Alina Smyshliak-Boroda, Chief Reputation Officer at Kormotech.

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How do you build a family business that lasts for a century? Rostyslav Vovk on the Vyshcha Liha podcast

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This is how Rostyslav Vovk, CEO and Co-owner of Kormotech, describes the principle that has guided the company for more than 20 years. In a new episode of the Vyshcha Liha podcast, Roman Bondar, Head of Korn Ferry’s Ukrainian office, explains why simply maintaining your position is no longer enough in today’s business environment.

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Kormotech Enters the Top 50 Largest Pet Food Companies Worldwide

Our company has been recognized among the world’s largest pet food manufacturers, ranking 49th in the Top Pet Food Companies 2025 ranking by Petfood Industry, one of the most respected global industry magazines.

The annual ranking highlights the leading pet food companies worldwide based on their performance, market presence, and industry impact.

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Delickcious

Optimeal

Club 4 Paws

My Love

Master

How Can Ukrainian Businesses Survive and Thrive in New Realities?

Other news by Kormotech

Kormotech Directs Over UAH 5.7 Million to Psychological Support for Children and Families in Partnership with the Voices of Children Foundation

“Entering a new market takes the courage to begin and the discipline not to confuse speed with progress,”. Ulyana Fitsa at the Sales Forum 2026

“Communications and Marketing Are Always Long-Term Investments”: How Can Businesses Build Brands with Limited Resources?

How do you build a family business that lasts for a century? Rostyslav Vovk on the Vyshcha Liha podcast

Kormotech Enters the Top 50 Largest Pet Food Companies Worldwide

How Can Ukrainian Businesses Survive and Thrive in New Realities?

Other news by Kormotech

Kormotech Directs Over UAH 5.7 Million to Psychological Support for Children and Families in Partnership with the Voices of Children Foundation

“Entering a new market takes the courage to begin and the discipline not to confuse speed with progress,”. Ulyana Fitsa at the Sales Forum 2026

“Communications and Marketing Are Always Long-Term Investments”: How Can Businesses Build Brands with Limited Resources?

How do you build a family business that lasts for a century? Rostyslav Vovk on the Vyshcha Liha podcast

Kormotech Enters the Top 50 Largest Pet Food Companies Worldwide

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