How Can Ukrainian Businesses Survive and Thrive in New Realities?

The Zablotsky Forum is an annual event that brings together the owners and leaders of medical institutions and representatives of Ukrainian businesses.

Despite its medical focus, businesses from various sectors have much to learn from our company—resilience, adaptive strategies, and effective team management during crises.

Essential concerns for businesses in Ukraine right now include:

How companies adapt their strategies to meet the challenges of war and economic instability.
The changes in customer needs and expectations.
How businesses ensure production stability and team motivation.
The role of businesses in Ukraine’s victory.

"Every challenge is an opportunity to reassess our approaches and explore new horizons. The war has compelled us to be even more flexible while maintaining the trust of our clients and partners. Focusing on production stability and team development has helped us retain our market position and allowed us to look toward the future confidently," said Rostyslav Vovk.

Ukrainian companies and entrepreneurs demonstrate resilience and a readiness to adapt to changes, continuing to move forward even in the most challenging times.