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How Kormotech Is Transforming the Culture of B2B Partnerships. Eduard Babenko at the FMCG Future Focus 2025 Conference
“We didn’t create the B2B portal for the sake of technology. We created it for people. So that every client feels in control, has everything at their fingertips, and always knows what’s going on. It’s about convenience — and trust, built day by day through the details,” said Eduard Babenko, Strategic Business Unit Director, Ukraine, Moldova, Asia at Kormotech, during the FMCG Future Focus 2025 conference hosted by SoftServe Business Systems.
Some things in business never change: trust, transparency, and partnership.
These are the foundations of long-term relationships. And technology only strengthens that foundation.
Today, clients expect more than a quality product — they want authentic engagement. They want to be involved in shaping the future of our collaboration.
Their key needs include personalized communication, access to up-to-date information, growth opportunities, and real-time collaboration analytics.
We built our own B2B eCommerce platform with all of this in mind. It’s not just a tool — it’s a space for building strong partnerships.
What do today’s clients need — and how are we helping meet those needs?
🔸 Personalized communication
The portal enables us to communicate with each client individually — providing tailored news, offers, and promotional materials.
🔸 Better planning tools
Analytics and dashboards enable our partners to forecast their needs and plan purchases more effectively.
🔸 Automated daily operations
The portal handles routine tasks — from placing orders to tracking payments. Less manual work, more time to grow your business.
🔸 New growth opportunities
The platform gives direct access to new products, special deals, and marketing support.
🔸 Always-on access to structured, high-quality information
Everything in one place: product range, campaigns, new launches, promos, and brand info. No extra emails, PDFs, or calls.
🔸 Real-time collaboration analytics
→ Transparent financial dashboards with up-to-date data: invoices, payments, terms — all available 24/7.
Our goal for the next two years is to help partners grow by transforming the portal into an analytics hub and onboarding 600 active clients.