Delickcious
Premium food for cats and dogs
Optimeal
Super premium food for cats and dogs
Club 4 Paws
Premium petfood for cats and dogs
My Love
Standard food for cats & dogs
Master
Standard food for cat and dog
News
“Communications and Marketing Are Always Long-Term Investments”: How Can Businesses Build Brands with Limited Resources?
The business brunch, The Economy of the Bold: Solutions for a New Era, organized by Ukrainian media outlet Pershyi Biznesovyi | BIZ, took place in Kyiv. Representatives of Ukrainian companies discussed how the role of marketing is changing amid prolonged uncertainty, how businesses can measure the effectiveness of communications, and why trust is becoming one of a brand’s most valuable assets.
One of the event’s key panels, Marketing for the Bold: How to Build a Brand When Resources Are Limited, was moderated by Alina Smyshliak-Boroda, Chief Reputation Officer at Kormotech.
All Kormotech news
“Communications and Marketing Are Always Long-Term Investments”: How Can Businesses Build Brands with Limited Resources?
The business brunch, The Economy of the Bold: Solutions for a New Era, organized by Ukrainian media outlet Pershyi Biznesovyi | BIZ, took place in Kyiv. Representatives of Ukrainian companies discussed how the role of marketing is changing amid prolonged uncertainty, how businesses can measure the effectiveness of communications, and why trust is becoming one of a brand’s most valuable assets.
One of the event’s key panels, Marketing for the Bold: How to Build a Brand When Resources Are Limited, was moderated by Alina Smyshliak-Boroda, Chief Reputation Officer at Kormotech.
How do you build a family business that lasts for a century? Rostyslav Vovk on the Vyshcha Liha podcast
“I have built a team that does not know how to stop growing. Standing still is not an option for us.”
This is how Rostyslav Vovk, CEO and Co-owner of Kormotech, describes the principle that has guided the company for more than 20 years. In a new episode of the Vyshcha Liha podcast, Roman Bondar, Head of Korn Ferry’s Ukrainian office, explains why simply maintaining your position is no longer enough in today’s business environment.
Kormotech Enters the Top 50 Largest Pet Food Companies Worldwide
Our company has been recognized among the world’s largest pet food manufacturers, ranking 49th in the Top Pet Food Companies 2025 ranking by Petfood Industry, one of the most respected global industry magazines.
The annual ranking highlights the leading pet food companies worldwide based on their performance, market presence, and industry impact.
Businesses Will Move Away from Traditional Sponsored Media Projects in the Coming Years
At the “Supporting Our Own: Should Ukrainian Media Support Ukrainian Business?” brunch, held as part of the Business & Media initiative by the Donbas Media Forum, in which Alina Smyshliak-Boroda, CRO at Kormotech, took part, participants discussed the role of the media in supporting Ukraine’s economy and entrepreneurship during the war, as well as how the relationship between media and business has evolved since 2022.
Kormotech Group of Companies Products Reach Belgian Shelves
Pet parents in Belgium can now find products from all four Kormotech brands — My Love, CLUB 4 PAWS, Delickcious, and Optimeal — in stores operated by Famiflora, one of the country's leading garden and home retailers.
"Ukrainians Can Build Strong International Companies": Rostyslav Vovk Speaks at the Forbes Entrepreneurs Forum
On June 25–26, Forbes Ukraine hosted the Entrepreneurs Forum in Kyiv. The event kicked off with a public interview featuring Kormotech CEO and co-founder Rostyslav Vovk, titled "Where to Find Growth Drivers When You've Hit a Ceiling."