News

CLUB 4 PAWS, the premium Ukrainian cat and dog nutrition brand by Kormotech, has teamed up with ice cream producer “RUD” to launch a new product for the Ukrainian market: ice cream for dogs and cats under the Happy Tail brand.

CLUB 4 PAWS joined the product development process as an expert in cat and dog nutrition. The brand’s specialists advised their partners on the formula, safe ingredients, and how to adapt the product to pets' needs.

The company is strengthening the energy independence of its production step by step: from launching a rooftop solar power plant in 2024 to building a ground-mounted station, which is set to come online this May.

Kormotech, one of Ukraine’s largest manufacturers of food for cats and dogs, continues to develop its own solar power generation at its production site in the Lviv region. The company is steadily investing in energy independence and increasing the share of electricity from renewable sources by combining its own solutions with partner financing models.

On April 24, Vilnius hosted Dog Day – an annual event that brings communities together around responsible pet care. For the third consecutive year, Kormotech UAB supported the initiative in partnership with the Lithuanian Kennel Club.

This year, the event gathered around 1,000 participants and more than 166 dogs.

Why financial arguments are no longer enough to build cooperation with retailers, and how the model of interaction between retail chains and suppliers is changing - Vasyl Yatsyshyn, Director of Mass-Market Brand Management at Kormotech, spoke about this at FMCG Expo Congress 2026 in Kyiv, using the premium brand CLUB 4 PAWS as an example.

Rostyslav Vovk, CEO and Co-owner of Kormotech, spoke at FMCG Expo 2026 in Kyiv during the panel discussion “Resetting the Market During Wartime: Manufacturers, Distributors, and Retail – New Rules of the Game.” 

Participants discussed how businesses can operate amid war, intense competition, changing consumer behavior, and digital transformation.

On April 9, SUP Day Forum Kyiv 2026 took place in Kyiv, bringing together more than 350 entrepreneurs, business founders, and thought leaders.

During the discussion “What We Leave Behind: When an Entrepreneur Invests in the Country’s Future,” Kormotech Co-owner and CEO Rostyslav Vovk shared his perspective on how business can support education, foster responsible leadership, and help shape the country’s future.