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Great stories begin with brave but straightforward steps. Rostyslav Vovk met with the Karpinsky Foundation scholarship recipients
Rostyslav Vovk, CEO and co-owner of Kormotech, met in Stryi, Lviv region, with the scholarship recipients studying under the Karpinsky Foundation program.
Rostyslav spoke about doubts, early career decisions, mistakes, and how they shaped his experience. “Sometimes it’s enough to simply take the first step – even if you don’t yet know where it will lead,” he says.
Kormotech supports such initiatives because we believe the most valuable investment is in young people who aren’t afraid to think, ask questions, search for their path, and keep going even after the first mistake.
A reminder: the Karpinsky Foundation is a charitable organization that supports teenagers through scholarships and educational programs and helps volunteers and civic and state organizations working toward positive social change.
Other news by Kormotech
CLUB 4 PAWS became the main sponsor of Corgi Race Vilnius 2026
On August 15, Vilnius once again became the meeting point for corgis and their owners from across Europe and beyond. The fifth edition of Corgi Race Vilnius, supported by CLUB 4 PAWS as the event’s main sponsor and partner, brought together 150 corgis from nine countries, making this year’s race the biggest in the event’s history.
Kormotech Becomes the First Ukrainian Pet Food Company to Receive BRCGS Certification
Kormotech is currently the only pet food manufacturer in Ukraine to have received international certification for compliance with the BRCGS Global Standard for Food Safety. Following an audit conducted by Bureau Veritas Certification Ukraine, the company’s facility received an A grade—one of the highest ratings in the certification system.
Kormotech Directs Over UAH 5.7 Million to Psychological Support for Children and Families in Partnership with the Voices of Children Foundation
Through the partnership between Kormotech and the Voices of Children charitable foundation, more than 1,000 children and adults have received psychological and psychosocial support at the foundation’s Lviv center. Since 21 May 2024, Kormotech has contributed more than UAH 5.7 million to support its work.
Kormotech continues its partnership with the Voices of Children charitable foundation by supporting its center in Lviv.
“Entering a new market takes the courage to begin and the discipline not to confuse speed with progress,”. Ulyana Fitsa at the Sales Forum 2026
Kyiv hosted the Sales Forum organized by KA Group. The event explored how businesses can avoid critical mistakes when scaling and how team roles change after entering international markets.
During the event’s main talk show, “GO-TO-MARKET ARCHITECTURE, or the Pitfalls of Exporting,” Ulyana Fitsa, Logistics Director and Head of Sales for Western Europe at Kormotech, shared her insights.
“Communications and Marketing Are Always Long-Term Investments”: How Can Businesses Build Brands with Limited Resources?
The business brunch, The Economy of the Bold: Solutions for a New Era, organized by Ukrainian media outlet Pershyi Biznesovyi | BIZ, took place in Kyiv. Representatives of Ukrainian companies discussed how the role of marketing is changing amid prolonged uncertainty, how businesses can measure the effectiveness of communications, and why trust is becoming one of a brand’s most valuable assets.
One of the event’s key panels, Marketing for the Bold: How to Build a Brand When Resources Are Limited, was moderated by Alina Smyshliak-Boroda, Chief Reputation Officer at Kormotech.
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