"Spivprostir" Wins at the "Responsible Country 3.0" Social Initiatives Contest in the "Environmental Protection" Category!

The business brunch, The Economy of the Bold: Solutions for a New Era, organized by Ukrainian media outlet Pershyi Biznesovyi | BIZ, took place in Kyiv. Representatives of Ukrainian companies discussed how the role of marketing is changing amid prolonged uncertainty, how businesses can measure the effectiveness of communications, and why trust is becoming one of a brand’s most valuable assets.

One of the event’s key panels, Marketing for the Bold: How to Build a Brand When Resources Are Limited, was moderated by Alina Smyshliak-Boroda, Chief Reputation Officer at Kormotech.

“I have built a team that does not know how to stop growing. Standing still is not an option for us.”

This is how Rostyslav Vovk, CEO and Co-owner of Kormotech, describes the principle that has guided the company for more than 20 years. In a new episode of the Vyshcha Liha podcast, Roman Bondar, Head of Korn Ferry’s Ukrainian office, explains why simply maintaining your position is no longer enough in today’s business environment.

Our company has been recognized among the world’s largest pet food manufacturers, ranking 49th in the Top Pet Food Companies 2025 ranking by Petfood Industry, one of the most respected global industry magazines. 

The annual ranking highlights the leading pet food companies worldwide based on their performance, market presence, and industry impact. 

At the “Supporting Our Own: Should Ukrainian Media Support Ukrainian Business?” brunch, held as part of the Business & Media initiative by the Donbas Media Forum, in which Alina Smyshliak-Boroda, CRO at Kormotech, took part, participants discussed the role of the media in supporting Ukraine’s economy and entrepreneurship during the war, as well as how the relationship between media and business has evolved since 2022.

Pet parents in Belgium can now find products from all four Kormotech brands — My Love, CLUB 4 PAWS, Delickcious, and Optimeal — in stores operated by Famiflora, one of the country's leading garden and home retailers.