“Santa’s Furry Helpers”: A Delickcious and U-Hearts Charity Flashmob for Pets in Shelters

On October 3–4, the Chernivtsi Invest Forum 2026 brought together entrepreneurs and investors to discuss key challenges in business development.

Rostyslav Vovk, CEO and Co-owner of Kormotech, joined the panel discussion “Anti-Investment and Family Business: Where Not to Invest and How to Build Wealth Across Generations.” Together with other participants, he discussed long-term business decisions, investment strategies, and the principles behind building a strong family-owned company.

CLUB 4 PAWS, Kormotech’s premium pet food brand for cats and dogs, has updated the recipe and shape of the pieces in its wet food. To make the product even more appealing to pets, the brand is introducing not only a new, more natural-looking shape but also an improved recipe.

On September 3–4, Kyiv hosted the 18th International PrivateLabel&FMCG Master 2026 Exhibition and Conference, a major event that brought together key market players to discuss the development of private labels. Roman Sluhaiev, Head of Trade Merchandising at Kormotech, spoke on the topic “Private Labels vs. Brands in the Pet Food Category: Who Wins the Battle for the Shopper at the Shelf?” and explained what really influences today’s consumers when making a purchase.

On September 2, the fourth national “Spivprostir” journalism contest launched in Ukraine, focusing on responsible attitudes toward animals. This year, journalists and editorial teams can submit their entries over a three-month period, through December 2 inclusive.

Nearly 4,000 visitors and hundreds of furry friends – that was PESYKY FEST in Kyiv. 

On the 15th of September, we partnered with an event designed to make both people and animals feel equally welcome and comfortable.