“Santa’s Furry Helpers”: A Delickcious and U-Hearts Charity Flashmob for Pets in Shelters

On April 24, Vilnius hosted Dog Day – an annual event that brings communities together around responsible pet care. For the third consecutive year, Kormotech UAB supported the initiative in partnership with the Lithuanian Kennel Club.

This year, the event gathered around 1,000 participants and more than 166 dogs.

Why financial arguments are no longer enough to build cooperation with retailers, and how the model of interaction between retail chains and suppliers is changing - Vasyl Yatsyshyn, Director of Mass-Market Brand Management at Kormotech, spoke about this at FMCG Expo Congress 2026 in Kyiv, using the premium brand CLUB 4 PAWS as an example.

Rostyslav Vovk, CEO and Co-owner of Kormotech, spoke at FMCG Expo 2026 in Kyiv during the panel discussion “Resetting the Market During Wartime: Manufacturers, Distributors, and Retail – New Rules of the Game.” 

Participants discussed how businesses can operate amid war, intense competition, changing consumer behavior, and digital transformation.

On April 9, SUP Day Forum Kyiv 2026 took place in Kyiv, bringing together more than 350 entrepreneurs, business founders, and thought leaders.

During the discussion “What We Leave Behind: When an Entrepreneur Invests in the Country’s Future,” Kormotech Co-owner and CEO Rostyslav Vovk shared his perspective on how business can support education, foster responsible leadership, and help shape the country’s future.

Optimeal, a Kormotech brand, has introduced a new Daily Wellbeing Grain-Free Wet Cat Food line, now available exclusively in the United States. The new products were showcased at Global Pet Expo 2026 in Orlando, FL, the premier annual event for the U.S. pet industry.

Cats are known for having strong preferences, and the new Optimeal Daily Wellbeing line was created with that in mind. The range includes eight grain-free wet recipes and three variety packs, featuring visible cuts of real chicken breast, turkey breast, beef liver, or shrimp served in savory gravy or delicate gelée.