Kormotech Products Reach Belgian Shelves

The first assortment includes some of Kormotech’s most popular products. As the company gets to know Belgian consumers better, the range may evolve based on local preferences and demand. For now, the products are available in Famiflora's physical stores.

Belgium is one of the countries where Kormotech is beginning to explore new opportunities in Western Europe. Belgium is a mature and highly competitive pet food market, where shoppers pay close attention to quality while also looking for good value. During the first month of sales, wet food under the Optimeal and CLUB 4 PAWS brands proved especially popular. We are taking a gradual approach, learning more about local consumers and building relationships with partners that share our values.
 

“Every new market has its own story, and Belgium started with a chance meeting between our colleagues and the Famiflora team at a trade exhibition in Bangkok. It’s fascinating how a conversation on the other side of the world can eventually bring Ukrainian pet food to Belgian shelves. Over the past months, our teams worked closely together to make this happen, and today Belgian pet parents can already find all four Kormotech brands in stores. The fact that our entire portfolio is represented in Belgium says a lot about the quality and competitiveness of our products. For us, this is not about rapid expansion, but about learning, understanding the market, and building long-term partnerships. We’re happy to be taking these first steps in Belgium and to see that local consumers are already responding positively to our products,” said Uliana Fitsa, Chief Supply Chain Officer and Head of Brands Sales in Western Europe at Kormotech.
 

Today, Kormotech products are available in more than 50 countries around the world. Founded in Ukraine, the family-owned company continues to grow internationally while staying focused on what matters most — helping pets live healthy and happy lives.
 

About Famiflora
Famiflora is Belgium’s leading garden and home retail chain. Known for its large-format stores and wide assortment spanning garden, home, and pets, Famiflora combines extensive choice with an experience-driven shopping concept, all at affordable prices.