The first pet food made for humans: Kormotech unveils the updated concept for Optimeal

The updated Optimeal Holistic is designed for responsible pet parents who aim to extend their pets' lives through balanced nutrition. The formulas are developed to support pets’ long-term health.

"Responsible pet parents recognize an animal’s right to care, attention, and support for both physical and emotional well-being — and they strive to uphold it," says Roman Shpak, Senior Brand Executive / Premium Brands. "High-quality nutrition is one of the most tangible expressions of daily care and a key factor in ensuring longevity."

Optimeal was launched by Kormotech Group in 2013 and is now available in over 30 countries. The official brand relaunch is scheduled for this fall, and products will be available to customers in September.

The product range will include dry and wet food for cats and dogs, developed by a team of nutritionists and veterinarians across Europe. The products are tailored to the nutritional needs of pets of different ages, sizes, and physiological characteristics.

Optimeal Holistic dry food will be produced in Spain as part of Kormotech’s ongoing expansion strategy. The company’s current production capacity is insufficient to meet the increasing demand. This move also enables us to implement advanced global practices and cutting-edge technologies in producing holistic pet food, ensuring the highest quality standards for customers.

Each Optimeal Holistic formula features carefully selected fresh and natural ingredients that ensure high digestibility and support the long-term health of cats and dogs. The recipes are also highly palatable — according to an Optimeal Holistic study in Germany, 93% of pets enjoy eating them.

Key features of the refreshed Optimeal Holistic:

• Up to 70% fresh meat and animal/fish-based ingredients;
• Most formulas are gluten-free.
• New monoprotein recipes.
• A complex of functional ingredients to support long-term health: live probiotics, natural sources of antioxidants, vitamins, and chelated minerals, ingredients for joint health and cognitive support.

Despite the ongoing war in Ukraine, the Optimeal brand grows by 25% yearly. This shows that Ukrainians are committed to caring for their pets’ health through high-quality nutrition. Responsible pet parents carefully study pet food ingredients, consult experts, and test products based on their pet’s needs. Kormotech’s goal is to give them the confidence to make daily nutritional choices.

Kormotech also empowers Ukrainian pet parents to care for their pets’ health through the veterinary care service 9100 — Optimeal Expert. Over the past year, the service’s specialists provided health consultations for 200,000 pets across Ukraine.

"People are rethinking the role of their pets, recognizing their positive impact on their lives," says Roman Shpak, Senior Brand Executive / Premium Brands. "They want to ensure their cats and dogs live long, active lives so they can enjoy many happy years together. Our renewed Optimeal Holistic is created precisely for these people."