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Optimeal Launches New Wet Cat Food Line in the U.S. Market
Optimeal, a Kormotech brand, has introduced a new Daily Wellbeing Grain-Free Wet Cat Food line, now available exclusively in the United States. The new products were showcased at Global Pet Expo 2026 in Orlando, FL, the premier annual event for the U.S. pet industry.
Cats are known for having strong preferences, and the new Optimeal Daily Wellbeing line was created with that in mind. The range includes eight grain-free wet recipes and three variety packs, featuring visible cuts of real chicken breast, turkey breast, beef liver, or shrimp served in savory gravy or delicate gelée.
The recipes are packed in convenient single-serve pouches, designed to fit modern pet parents’ daily routines. Each recipe provides complete and balanced everyday nutrition, with a high moisture content that supports cats’ daily hydration needs, 97% protein from animal sources, prebiotic FOS, essential vitamins and minerals, and Omega-3 and Omega-6 fatty acids. All formulas are grain-free, carrageenan-free, non-GMO, and made without artificial flavors or colors.
“I have a picky cat myself, so I know how challenging it can be to make sure my cat drinks enough water while also enjoying complete and balanced natural food,” said Lyudmyla Dobrynina, Head of Product & Marketing, Optimeal USA. “With this new line, we are introducing Optimeal Daily Wellbeing Wet Food Line with hydration focus, designed to help even selective cats find their favorite. We also upgraded the packaging to better showcase the food inside, so cat parents can see what they are feeding – including real shrimp and visible pieces of chicken breast or beef liver. We are seeing growing interest in our wet food, and this category continues to show strong year-over-year growth for our company.”
All Optimeal wet cat food for the U.S. market is produced at Kormotech’s Ukrainian facilities and fully complies with both high European and U.S. quality and safety standards.
Today, Optimeal products in the U.S. are available on major online platforms such as Amazon and Chewy, as well as through independent pet stores. The brand has also launched direct-to-consumer sales via Shopify, helping the team better connect with pet parents and understand their needs.
Kormotech has been steadily building its presence in the United States over the past several years. In 2025, Optimeal began transitioning in the U.S. to become a cat-focused brand with a strong emphasis on wet nutrition, one of the fastest-growing segments in the American pet food market. This strategy is already delivering results: U.S. sales grew fourfold in 2025 compared to 2024.