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"International GR: Secrets of Successful Negotiations, Advocacy, and ‘Impossible’ Decisions": Rostyslav Vovk to Speak at an Intensive by the Diplomatic Academy of Ukraine
On Sunday, December 14, Kormotech CEO and co-owner Rostyslav Vovk will speak at a lecture as part of the practical intensive “International GR: Secrets of Successful Negotiations, Advocacy, and ‘Impossible’ Decisions.”
The lecture will focus on Kormotech’s experience in building international partnerships, the role of business associations in dialogue with the state, and practical cases of entering global markets.
Rostyslav will share the story of our company’s expansion in Lithuania — how we became one of the 14 most prominent investors in the country’s economy, how we’re developing cooperation with the governments of Japan and Canada, and our strategies for scaling Ukrainian business abroad.
The intensive program features top experts in diplomacy, public policy, and international GR:
🔹 Georgii Tykhyi, spokesperson for Ukraine’s Ministry of Foreign Affairs
🔹 Taras Kachka, Deputy Prime Minister for European Integration
🔹 Nataliya Boyko, GR expert, Naftogaz
🔹 Serhii Kyslytsia, Deputy Minister of Foreign Affairs
🔹 Oleksii Honcharuk, former Prime Minister of Ukraine
🔹 Olena Sotnyk, Rasmussen Global
🔹 Natalka Humeniuk, journalist
🔹 Yulia Marushevska, Ministry of Defense
The event is organized by the Hennadiy Udovenko Diplomatic Academy of Ukraine under the Ministry of Foreign Affairs.
Other news by Kormotech
CLUB 4 PAWS became the main sponsor of Corgi Race Vilnius 2026
On August 15, Vilnius once again became the meeting point for corgis and their owners from across Europe and beyond. The fifth edition of Corgi Race Vilnius, supported by CLUB 4 PAWS as the event’s main sponsor and partner, brought together 150 corgis from nine countries, making this year’s race the biggest in the event’s history.
Kormotech Becomes the First Ukrainian Pet Food Company to Receive BRCGS Certification
Kormotech is currently the only pet food manufacturer in Ukraine to have received international certification for compliance with the BRCGS Global Standard for Food Safety. Following an audit conducted by Bureau Veritas Certification Ukraine, the company’s facility received an A grade—one of the highest ratings in the certification system.
Kormotech Directs Over UAH 5.7 Million to Psychological Support for Children and Families in Partnership with the Voices of Children Foundation
Through the partnership between Kormotech and the Voices of Children charitable foundation, more than 1,000 children and adults have received psychological and psychosocial support at the foundation’s Lviv center. Since 21 May 2024, Kormotech has contributed more than UAH 5.7 million to support its work.
Kormotech continues its partnership with the Voices of Children charitable foundation by supporting its center in Lviv.
“Entering a new market takes the courage to begin and the discipline not to confuse speed with progress,”. Ulyana Fitsa at the Sales Forum 2026
Kyiv hosted the Sales Forum organized by KA Group. The event explored how businesses can avoid critical mistakes when scaling and how team roles change after entering international markets.
During the event’s main talk show, “GO-TO-MARKET ARCHITECTURE, or the Pitfalls of Exporting,” Ulyana Fitsa, Logistics Director and Head of Sales for Western Europe at Kormotech, shared her insights.
“Communications and Marketing Are Always Long-Term Investments”: How Can Businesses Build Brands with Limited Resources?
The business brunch, The Economy of the Bold: Solutions for a New Era, organized by Ukrainian media outlet Pershyi Biznesovyi | BIZ, took place in Kyiv. Representatives of Ukrainian companies discussed how the role of marketing is changing amid prolonged uncertainty, how businesses can measure the effectiveness of communications, and why trust is becoming one of a brand’s most valuable assets.
One of the event’s key panels, Marketing for the Bold: How to Build a Brand When Resources Are Limited, was moderated by Alina Smyshliak-Boroda, Chief Reputation Officer at Kormotech.
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