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Kormotech at the PR Marathon: On Trust, Reputation, and the Power of a Corporate Brand

On October 30, Kormotech joined the PR marathon “In the Mirror of Reality” – the country’s leading communications event, organized by MMR – Marketing Media Review and ekonomika+.

Speaking on stage was Alina Smyshlyak-Boroda, our Director of Reputation Management and CSR. Her talk explored a vital question:

How can we shape corporate reputation through synergy between the company brand and its product brands?

“A brand is an intangible asset. It has no factory, no team, no expertise – those belong to the maker. That’s why it’s crucial to connect the brand with the people behind it. This synergy is the foundation of trust,” Alina explained.

Today’s consumers expect more than just a quality product. They want to believe in the company behind it. Where we once took pride in our country, we now take pride in Ukrainian producers. Large companies with real accomplishments are the ones best placed to tell stories that build trust.

Kormotech’s reputation strategy is built on 7 key principles:

🔹 Leadership
🔹 High-quality products
🔹 Transparency
🔹 Visibility without hype
🔹 Long-term partnerships based on mutual trust
🔹 Social responsibility as part of our company’s DNA
🔹 Value-driven communication, with our team as brand ambassadors

For Kormotech, joining this PR marathon was an opportunity to share our experience in building trust within the FMCG sector – a sector where brand means more than product. It’s about scale, stability, and the meaning behind the name.

Reputation is built on action. And on the people who show up every day to make it real.

Other news by Kormotech

Kormotech Directs Over UAH 5.7 Million to Psychological Support for Children and Families in Partnership with the Voices of Children Foundation

Through the partnership between Kormotech and the Voices of Children charitable foundation, more than 1,000 children and adults have received psychological and psychosocial support at the foundation’s Lviv center. Since 21 May 2024, Kormotech has contributed more than UAH 5.7 million to support its work.

Kormotech continues its partnership with the Voices of Children charitable foundation by supporting its center in Lviv.

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“Entering a new market takes the courage to begin and the discipline not to confuse speed with progress,”. Ulyana Fitsa at the Sales Forum 2026

Kyiv hosted the Sales Forum organized by KA Group. The event explored how businesses can avoid critical mistakes when scaling and how team roles change after entering international markets.

During the event’s main talk show, “GO-TO-MARKET ARCHITECTURE, or the Pitfalls of Exporting,” Ulyana Fitsa, Logistics Director and Head of Sales for Western Europe at Kormotech, shared her insights.

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“Communications and Marketing Are Always Long-Term Investments”: How Can Businesses Build Brands with Limited Resources?

The business brunch, The Economy of the Bold: Solutions for a New Era, organized by Ukrainian media outlet Pershyi Biznesovyi | BIZ, took place in Kyiv. Representatives of Ukrainian companies discussed how the role of marketing is changing amid prolonged uncertainty, how businesses can measure the effectiveness of communications, and why trust is becoming one of a brand’s most valuable assets.

One of the event’s key panels, Marketing for the Bold: How to Build a Brand When Resources Are Limited, was moderated by Alina Smyshliak-Boroda, Chief Reputation Officer at Kormotech.

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How do you build a family business that lasts for a century? Rostyslav Vovk on the Vyshcha Liha podcast

“I have built a team that does not know how to stop growing. Standing still is not an option for us.”

This is how Rostyslav Vovk, CEO and Co-owner of Kormotech, describes the principle that has guided the company for more than 20 years. In a new episode of the Vyshcha Liha podcast, Roman Bondar, Head of Korn Ferry’s Ukrainian office, explains why simply maintaining your position is no longer enough in today’s business environment.

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Kormotech Enters the Top 50 Largest Pet Food Companies Worldwide

Our company has been recognized among the world’s largest pet food manufacturers, ranking 49th in the Top Pet Food Companies 2025 ranking by Petfood Industry, one of the most respected global industry magazines.

The annual ranking highlights the leading pet food companies worldwide based on their performance, market presence, and industry impact.

More info

Delickcious

Optimeal

Club 4 Paws

My Love

Master

Kormotech at the PR Marathon: On Trust, Reputation, and the Power of a Corporate Brand

Other news by Kormotech

Kormotech Directs Over UAH 5.7 Million to Psychological Support for Children and Families in Partnership with the Voices of Children Foundation

“Entering a new market takes the courage to begin and the discipline not to confuse speed with progress,”. Ulyana Fitsa at the Sales Forum 2026

“Communications and Marketing Are Always Long-Term Investments”: How Can Businesses Build Brands with Limited Resources?

How do you build a family business that lasts for a century? Rostyslav Vovk on the Vyshcha Liha podcast

Kormotech Enters the Top 50 Largest Pet Food Companies Worldwide

Kormotech at the PR Marathon: On Trust, Reputation, and the Power of a Corporate Brand

Other news by Kormotech

Kormotech Directs Over UAH 5.7 Million to Psychological Support for Children and Families in Partnership with the Voices of Children Foundation

“Entering a new market takes the courage to begin and the discipline not to confuse speed with progress,”. Ulyana Fitsa at the Sales Forum 2026

“Communications and Marketing Are Always Long-Term Investments”: How Can Businesses Build Brands with Limited Resources?

How do you build a family business that lasts for a century? Rostyslav Vovk on the Vyshcha Liha podcast

Kormotech Enters the Top 50 Largest Pet Food Companies Worldwide

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