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Kormotech at Donbas Media Forum 2025: Building Partnerships That Transform the Media Landscape
At the 10th anniversary Donbas Media Forum, Alina Smyshliak, Chief Reputation Officer at Kormotech, joined the panel discussion “Business and Independent Media: Strategic Partnerships for Democracy and Sustainable Development.”
The conversation focused on how businesses can support independent journalism and drive innovation in media formats.
“Today’s media is more than just articles. They’re platforms, event spaces, merch cultures, and idea carriers. The ones that thrive are those unafraid to experiment – in format, in thinking, and in partnerships,” Alina Smyshliak shared.
Alina spotlighted Kormotech’s experience in building creative, non-traditional partnerships with journalists and media outlets.
One key example: Spivprostir, our annual journalism competition, is now in its third year. We organize it with Internews Ukraine and U-Hearts to support stories that explore vital, often-overlooked topics – like animals in culture, the human-animal bond in wartime, and compassion as a social value.
👉 Submissions for this year’s contest are now open. Learn more and apply here.
Other news by Kormotech
CLUB 4 PAWS became the main sponsor of Corgi Race Vilnius 2026
On August 15, Vilnius once again became the meeting point for corgis and their owners from across Europe and beyond. The fifth edition of Corgi Race Vilnius, supported by CLUB 4 PAWS as the event’s main sponsor and partner, brought together 150 corgis from nine countries, making this year’s race the biggest in the event’s history.
Kormotech Becomes the First Ukrainian Pet Food Company to Receive BRCGS Certification
Kormotech is currently the only pet food manufacturer in Ukraine to have received international certification for compliance with the BRCGS Global Standard for Food Safety. Following an audit conducted by Bureau Veritas Certification Ukraine, the company’s facility received an A grade—one of the highest ratings in the certification system.
Kormotech Directs Over UAH 5.7 Million to Psychological Support for Children and Families in Partnership with the Voices of Children Foundation
Through the partnership between Kormotech and the Voices of Children charitable foundation, more than 1,000 children and adults have received psychological and psychosocial support at the foundation’s Lviv center. Since 21 May 2024, Kormotech has contributed more than UAH 5.7 million to support its work.
Kormotech continues its partnership with the Voices of Children charitable foundation by supporting its center in Lviv.
“Entering a new market takes the courage to begin and the discipline not to confuse speed with progress,”. Ulyana Fitsa at the Sales Forum 2026
Kyiv hosted the Sales Forum organized by KA Group. The event explored how businesses can avoid critical mistakes when scaling and how team roles change after entering international markets.
During the event’s main talk show, “GO-TO-MARKET ARCHITECTURE, or the Pitfalls of Exporting,” Ulyana Fitsa, Logistics Director and Head of Sales for Western Europe at Kormotech, shared her insights.
“Communications and Marketing Are Always Long-Term Investments”: How Can Businesses Build Brands with Limited Resources?
The business brunch, The Economy of the Bold: Solutions for a New Era, organized by Ukrainian media outlet Pershyi Biznesovyi | BIZ, took place in Kyiv. Representatives of Ukrainian companies discussed how the role of marketing is changing amid prolonged uncertainty, how businesses can measure the effectiveness of communications, and why trust is becoming one of a brand’s most valuable assets.
One of the event’s key panels, Marketing for the Bold: How to Build a Brand When Resources Are Limited, was moderated by Alina Smyshliak-Boroda, Chief Reputation Officer at Kormotech.
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