Acting Effectively and Responsibly. Alina Smyshlyak at Economic Forum 2025

The concept of “corporate citizenship” is emerging, where businesses act as collective activists, responsible not only for economic results but also for social and cultural change.

This was the key message delivered by Alina Smyshlyak, Chief Reputation Officer at Kormotech, during the panel discussion “Modern Activism — How to Act Effectively and Responsibly?” at the 2025 Economic Forum in Krynica, Poland.

The Economic Forum is one of the most significant business events and networking platforms in Poland. It brings together political leaders, businesses, civil society, and experts from across the region to discuss the challenges of today and tomorrow. This year, we joined the conversation.

“When a company truly integrates its values into the foundation of its business, social projects work both ways: they help solve social problems and simultaneously create new business opportunities that support the company’s growth.
Authenticity isn’t a cost — it’s an investment in the future.

Authenticity begins with consistency. You can’t declare one set of values in your communications and act differently in practice. What you say must align with what you do — in your strategies, daily decisions, and even terminology,” said Alina Smyshlyak.

At Kormotech, we see our role as more than producing food for cats and dogs. We are building an ecosystem of care, shaping a culture of responsible pet ownership, supporting education, working with communities, and, most importantly, building trust with society.