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Club 4 Paws Wins “Successful Takeoff” Award from the Union of Ukrainian Entrepreneurs (SUP)

Club 4 Paws, Kormotech’s premium pet food brand for cats and dogs, has received the “Successful Takeoff” award from the Union of Ukrainian Entrepreneurs (SUP).

This recognition honors companies that have successfully entered international markets with an adapted product and quickly established a strong presence. 

This year, 14 companies competed for the award, including YouControl, Electro Cable Group, DroneUA, and Alterra Group – all with strong international growth cases.

One of our most successful stories is the Lithuanian market. In just two years, Club 4 Paws increased brand awareness among end consumers from 1% to 31%. Today, the full range of 90 SKUs is available in Lithuania. The brand now ranks among the top three in supermarket recognition and is outperforming even global players in the pet specialty channel. Our current focus is expanding the snack line and launching new food formats.

“We’re proud of this win – because behind it lies the dedicated work of dozens of people and the powerful collaboration of several departments. A special thank-you to every team that contributed!

For us, this award is proof that pet parents trust the quality of what’s made in Ukraine. And that trust is what drives us forward,” says Vasyl Yatsyshyn, Mass Markets Brands Director at Kormotech.

Last year, Club 4 Paws grew by 45% in volume compared to 2023. According to our strategy, the brand is set to triple in size by 2028.

Thank you to everyone who supported us in the voting!

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