Delickcious
Premium food for cats and dogs
Optimeal
Super premium food for cats and dogs
Club 4 Paws
Premium petfood for cats and dogs
My Love
Standard food for cats & dogs
Master
Standard food for cat and dog
Club 4 Paws Wins “Successful Takeoff” Award from the Union of Ukrainian Entrepreneurs (SUP)
Club 4 Paws, Kormotech’s premium pet food brand for cats and dogs, has received the “Successful Takeoff” award from the Union of Ukrainian Entrepreneurs (SUP).
This recognition honors companies that have successfully entered international markets with an adapted product and quickly established a strong presence.
This year, 14 companies competed for the award, including YouControl, Electro Cable Group, DroneUA, and Alterra Group – all with strong international growth cases.
One of our most successful stories is the Lithuanian market. In just two years, Club 4 Paws increased brand awareness among end consumers from 1% to 31%. Today, the full range of 90 SKUs is available in Lithuania. The brand now ranks among the top three in supermarket recognition and is outperforming even global players in the pet specialty channel. Our current focus is expanding the snack line and launching new food formats.
“We’re proud of this win – because behind it lies the dedicated work of dozens of people and the powerful collaboration of several departments. A special thank-you to every team that contributed!
For us, this award is proof that pet parents trust the quality of what’s made in Ukraine. And that trust is what drives us forward,” says Vasyl Yatsyshyn, Mass Markets Brands Director at Kormotech.
Last year, Club 4 Paws grew by 45% in volume compared to 2023. According to our strategy, the brand is set to triple in size by 2028.
Thank you to everyone who supported us in the voting!
Other news by Kormotech
Kormotech Directs Over UAH 5.7 Million to Psychological Support for Children and Families in Partnership with the Voices of Children Foundation
Through the partnership between Kormotech and the Voices of Children charitable foundation, more than 1,000 children and adults have received psychological and psychosocial support at the foundation’s Lviv center. Since 21 May 2024, Kormotech has contributed more than UAH 5.7 million to support its work.
Kormotech continues its partnership with the Voices of Children charitable foundation by supporting its center in Lviv.
“Entering a new market takes the courage to begin and the discipline not to confuse speed with progress,”. Ulyana Fitsa at the Sales Forum 2026
Kyiv hosted the Sales Forum organized by KA Group. The event explored how businesses can avoid critical mistakes when scaling and how team roles change after entering international markets.
During the event’s main talk show, “GO-TO-MARKET ARCHITECTURE, or the Pitfalls of Exporting,” Ulyana Fitsa, Logistics Director and Head of Sales for Western Europe at Kormotech, shared her insights.
“Communications and Marketing Are Always Long-Term Investments”: How Can Businesses Build Brands with Limited Resources?
The business brunch, The Economy of the Bold: Solutions for a New Era, organized by Ukrainian media outlet Pershyi Biznesovyi | BIZ, took place in Kyiv. Representatives of Ukrainian companies discussed how the role of marketing is changing amid prolonged uncertainty, how businesses can measure the effectiveness of communications, and why trust is becoming one of a brand’s most valuable assets.
One of the event’s key panels, Marketing for the Bold: How to Build a Brand When Resources Are Limited, was moderated by Alina Smyshliak-Boroda, Chief Reputation Officer at Kormotech.
How do you build a family business that lasts for a century? Rostyslav Vovk on the Vyshcha Liha podcast
“I have built a team that does not know how to stop growing. Standing still is not an option for us.”
This is how Rostyslav Vovk, CEO and Co-owner of Kormotech, describes the principle that has guided the company for more than 20 years. In a new episode of the Vyshcha Liha podcast, Roman Bondar, Head of Korn Ferry’s Ukrainian office, explains why simply maintaining your position is no longer enough in today’s business environment.
Kormotech Enters the Top 50 Largest Pet Food Companies Worldwide
Our company has been recognized among the world’s largest pet food manufacturers, ranking 49th in the Top Pet Food Companies 2025 ranking by Petfood Industry, one of the most respected global industry magazines.
The annual ranking highlights the leading pet food companies worldwide based on their performance, market presence, and industry impact.
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