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CLUB 4 PAWS and “RUD” Launch Ukraine’s First Ice Cream for Pets

CLUB 4 PAWS, the premium Ukrainian cat and dog nutrition brand by Kormotech, has teamed up with ice cream producer “RUD” to launch a new product for the Ukrainian market: ice cream for dogs and cats under the Happy Tail brand.

CLUB 4 PAWS joined the product development process as an expert in cat and dog nutrition. The brand’s specialists advised their partners on the formula, safe ingredients, and how to adapt the product to pets' needs.

“For us, this is our first collaboration with a producer from another category. It is also an important step in developing a culture of responsible care for animals. We see the market changing and demand growing for new ways to interact with pets,” said Polina Volotek, Brand Manager at CLUB 4 PAWS.

Happy Tail ice cream contains no artificial colorants, sweeteners, or flavor enhancers. Its formula includes easily digestible ingredients adapted for animals. The ice cream comes in two flavors: apple, a source of fiber that supports digestion, and blueberry, rich in antioxidants that help protect cells from aging.

The product is suitable for both dogs and cats. Like any treat, ice cream should be given in moderation. Pet parents can find serving recommendations on the packaging.

“The recipe development took about three years, but the idea of creating ice cream for pets came much earlier. The biggest challenge for our team was understanding which flavors cats and dogs would enjoy,” said Anna Savchenko, Chief Technologist at “RUD.”

According to her, the product contains only ingredients that humans can also eat. At the same time, pet ice cream has significantly less sugar than regular ice cream, which may make it a better option for people who limit their sugar intake.

Ukraine’s first ice cream for dogs and cats is now available in special branded freezers across national retail chains.

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