Delickcious
Premium food for cats and dogs
Optimeal
Super premium food for cats and dogs
CLUB 4 PAWS
Premium petfood for cats and dogs
My Love
Standard food for cats & dogs
Master
Standard food for cat and dog
Turning Customer Experience into Business Results: Igor Blystiv at CUSTOMER EXPERIENCE CONFERENCE
How can companies demonstrate the business value of customer experience? Can artificial intelligence replace human interaction? And how can teams make the case for investing in initiatives whose results may not be immediately visible?
These were among the key questions discussed at the 21st CUSTOMER EXPERIENCE CONFERENCE in Kyiv, where Igor Blystiv, Chief Marketing Officer at Kormotech, joined industry experts and business leaders.
On September 22, the conference, organized by KA Group, brought together business representatives and customer experience (CX) experts.
This year, KA Group Economy of the conference brought together how technology, evolving consumer expectations, and internal business transformations are reshaping the way companies engage with their customers.
Igor Blystiv took part in a panel discussion titled “CX Under Pressure: How to Gain Buy-In for Customer Experience Initiatives from Different Stakeholders.” The speakers addressed one of the key challenges facing businesses today: how to turn customer care from an abstract value into measurable business results.
Today's best ideas for internal success in turning new services, technologies, or personalization require more than understanding customer needs. Companies must also demonstrate how these initiatives strengthen customer loyalty, build brand trust, and drive business growth.
For Kormotech, customer experience goes far beyond the point of purchase. It means understanding the needs of pet parents, supporting them when it matters most, and developing products and services that make caring for pets CX Dparents' needsons to Real-World Success Stories
Kormotech’s approach to customer experience also earned recognition at the Ukrainian CX Excellence 2026 Awards, where two initiatives from the company’s brands reached the finals.
Optimeal — a finalist in the “Best Contact Center CX Case” category. The initiative demonstrates how a single phone number can help save thousands of pets while promoting a culture of responsible pet parenting.
Delickcious — a finalist in the “Best Personalized CX Case” category, which recognizes solutions tailored to customers’ individual needs and expectations.
These two initiatives demonstrate the many forms customer experience can take — from providing support in critical moments to creating personalized interactions with a brand.
Above all, they remind us that behind every technology and business metric are people, their needs, and their trust.