News

The Save Pets of Ukraine initiative has changed its name and will now operate under a single brand — U-Hearts (NGO “U-Hearts Ukraine”).

This step is a natural continuation of its growth. In Ukraine, the project was known as Save Pets of Ukraine, while abroad it operated as U-Hearts Foundation — a charity organization that mobilized international aid for Ukrainian animals.

“We didn’t create the B2B portal for the sake of technology. We created it for people. So that every client feels in control, has everything at their fingertips, and always knows what’s going on. It’s about convenience — and trust, built day by day through the details,” said Eduard Babenko, Strategic Business Unit Director, Ukraine, Moldova, Asia at Kormotech, during the FMCG Future Focus 2025 conference hosted by SoftServe Business Systems.

Activism is, above all, about speaking up for what matters. Businesses often become ambassadors of activism because they have additional platforms and communication channels that can amplify civic voices and draw attention to issues that need attention.

Optimeal, a super-premium pet food brand by Kormotech, has received one of the world’s most respected accolades in design and creativity — the Red Dot Award — for a video campaign that impressed the international jury with its emotional power.

A modern veterinary clinic is now open at Lviv Municipal Enterprise Lev, offering complete diagnostics and treatment for both homeless and owned cats and dogs. The center also plans to involve dogs in psychological support programs for veterans and civilians affected by war.

Rostyslav Vovk, CEO and co-owner of Kormotech, was among the speakers in a discussion on succession in family businesses during the SUP Family Picnic — an event for members of the Union of Ukrainian Entrepreneurs that combined leisure with informal networking.