Kormotech in the media
Detector Media: Supporting our own: should Ukrainian media support Ukrainian business?
Where is the line between business support, partnership, and covert advertising, and how to maintain journalistic standards — this was discussed during the fifth monthly "Business & Media" brunch, organized by DII-Ukraine on June 26. One of the key topics was the discussion of special projects in the media — will they remain one of the main formats of cooperation between business and media, or will they gradually give way to new partnership models? Alina Smyshliak-Boroda, Director of Reputation Management and CSR at Kormotech, joined the discussion.
Jul 2, 2026
Detector Media: Supporting our own: should Ukrainian media support Ukrainian business?
Where is the line between business support, partnership, and covert advertising, and how to maintain journalistic standards — this was discussed during the fifth monthly "Business & Media" brunch, organized by DII-Ukraine on June 26. One of the key topics was the discussion of special projects in the media — will they remain one of the main formats of cooperation between business and media, or will they gradually give way to new partnership models? Alina Smyshliak-Boroda, Director of Reputation Management and CSR at Kormotech, joined the discussion.
Jun 22, 2026
Petfood Industry: When pet food capacity outpaces demand, what's a manufacturer to do — a column by Rostyslav Vovk
During the pandemic, the pet food industry experienced an unprecedented wave of investments in new manufacturing facilities. But what happens now that these expanded capacities are operational, yet demand growth has slowed?
In his column for the international publication Petfood Industry, Kormotech CEO and Co-owner Rostyslav Vovk analyzes new market challenges and shares strategies to help brands maintain their leadership by competing not on sheer scale, but on uniqueness, quality, and a deep understanding of the consumer.
In his column for the international publication Petfood Industry, Kormotech CEO and Co-owner Rostyslav Vovk analyzes new market challenges and shares strategies to help brands maintain their leadership by competing not on sheer scale, but on uniqueness, quality, and a deep understanding of the consumer.
Jun 5, 2026
Interfax: Geopolitics in a Package: How Global Instability Reaches the Consumer
How can you combine a career in a global company, volunteering, and a passion for animals?
In her column for Interfax-Ukraine, Ulyana Fitsa, Logistics Director and Head of Sales for Western Europe at Kormotech, shares her personal experience and reflections on balancing professional growth, social impact, and a commitment to animal welfare.
In her column for Interfax-Ukraine, Ulyana Fitsa, Logistics Director and Head of Sales for Western Europe at Kormotech, shares her personal experience and reflections on balancing professional growth, social impact, and a commitment to animal welfare.
May 29, 2026
RevistaBiz: More than food. How pet parents in Romania choose pet food: a study conducted by Kormotech
For Romanian pet parents, pet food is no longer just about feeding. It is about health, well-being, and care. KORMOTECH’s study shows that only 39% of cat parents and 33% of dog parents buy pet food simply “to feed”. This confirms Romania as a mature and important market for Kormotech.
May 28, 2026
Newfood: Optimeal launches a new cat food line in the U.S.
Kormotech is strengthening Optimeal’s presence in the U.S.: the superpremium brand has launched Optimeal Daily Wellbeing Grain-Free Wet Cat Food, a new line of grain-free wet food for cats.
The new products were presented at Global Pet Expo 2026 in Orlando.
The new products were presented at Global Pet Expo 2026 in Orlando.
May 21, 2026
URSA.MEDIA: “All Animals Are Furry Psychologists.” Border Guard Denys Rozhniatovskyi on Being Separated from His Malinois Jili and How Dogs Help People Cope with PTSD
The story of Ukrainian border guard Denys Rozhniatovskyi and his Malinois, Jili, is about a bond that endured captivity, occupation, and three years apart.
As part of the Companions project, Denys shares with URSA MEDIA how his connection with Jili helped him hold on - even in captivity.
As part of the Companions project, Denys shares with URSA MEDIA how his connection with Jili helped him hold on - even in captivity.