Nov 27, 2025
forbes.ua: Kormotech measured its reputation and revised its communication strategy. What did the study reveal?
An internal study by Kormotech revealed differing weights for reputational drivers: industry leadership accounts for 25% of the company’s perception, while social responsibility accounts for 12%, despite significant investment. These findings prompted a revision of communication priorities. What other insights did the reputation model deliver, and how is the company adjusting its strategy, according to the Forbes article?
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Nov 25, 2025
salesandmarketing: Entering a New Market Without Failing: How to Adapt Your B2B Marketing Strategy
How can a Ukrainian brand become a global player in the pet food industry? Igor Blystiv, CMO at Kormotech, shared his experience with Sales & Marketing Management on how to smartly adapt B2B strategies when entering new markets – and why being an underdog might be your biggest strength.
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Nov 24, 2025
bursa: 3 factories, 3 warehouses, contractors in Europe. How animal feed manufacturer Kormotech operates
The Ukrainian pet food producer is developing a robust logistics and manufacturing network across the EU while maintaining flexibility and high standards. In an article for Romanian business outlet BURSA, Kormotech shares how it manages its European infrastructure, builds local teams, and prepares to open a second facility in Lithuania.
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Nov 19, 2025
menafn: Perspective: Greenwashing Or Real Change? Four Signs Of A Genuine Impact Project
Alina Smyshliak-Boroda, Chief Reputation Officer at Kormotech, shared her insights on how the company builds real impact – not just image – in her interview with PRovoke Media. From saving thousands of pets during the war to shaping a culture of responsible pet parenting, our CSR efforts are designed for real, long-term change.
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Nov 19, 2025
sup.org: sup.org.ua: Ukrainian Business and Robotics – How Automation Is Transforming the Market and Company Mindsets
How Ukrainian businesses are adapting to new realities – and why robotics is now about more than just efficiency.
Take Kormotech – one of Ukraine’s top exporters. The company has not only kept its production running but is actively implementing automated solutions, expanding across Europe, and strengthening its position thanks to technological agility.
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Nov 14, 2025
mc.today: Optimeal wins Red Dot Award 2025 – global recognition for a Ukrainian super-premium pet food brand
Optimeal, the super-premium pet food brand by Kormotech, has won the Red Dot Award 2025 – one of the world’s most prestigious design accolades.
Since 1955, Red Dot has recognized outstanding achievements in branding, advertising, and product design.
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