Jan 9, 2026
vctr.media: Crafted Content and Classics Over Creativity: 5 Unexpected Communication Trends for 2026
What will define effective communication in 2026? Brands are increasingly choosing clear messaging, trust, and high-quality content. Among the experts discussing this shift for Vector is Alina Smyshliak-Boroda, Chief Reputation Officer at Kormotech, who shared her vision of the future of communications.
More info
Dec 30, 2025
mmr: 2025 Takeaways – 12 Questions for PR Experts
As 2025 comes to a close, Marketing Media Review wraps up its annual insights series by giving the floor to PR experts – the voices shaping how companies communicate with the world. Among them is Alina Smyshliak-Boroda, Chief Reputation Officer at Kormotech. Her reflections address the power of trust, transparent communication, and the role of business in driving social change.
More info
Dec 20, 2025
allpawsindustry: “Pet is not a gift”: Club 4 Paws urges people to adopt pets into their families consciously
“Pet is not a gift. No matter the holiday” is the name of an awareness campaign by Club 4 Paws, a premium pet food brand by Kormotech. Ahead of the winter holidays, it highlights that giving pets as gifts is unethical and can lead to unwanted consequences.
More info
Dec 17, 2025
forbes.ua: “Entrepreneur of the Year” Categories
Rostyslav Vovk, CEO and Co-Owner of Kormotech, has been named the Forbes Ukraine “Entrepreneur of the Year 2025” in the Business Reputation category.
Where trust is the main investment, business reputation sets apart those who build for the future.
More info
Dec 12, 2025
jp.lt: Allergies, the holidays, or fear of responsibility? The most common reasons why four-legged friends return to shelters after Christmas
After the holidays, shelters fill up again – many pets gifted “under the tree” are quickly returned or abandoned.
To prevent this, some organizations pause adoptions during the festive season. A four-legged friend is not a surprise – it’s a lifelong responsibility.
More info
Dec 8, 2025
bazilik.media:“Don’t gift animals — gift to animals”: Budynok Igrashok, UAnimals, and CLUB 4 PAWS launch a joint charity campaign
“Budynok Igrashok (BI), UAnimals, and CLUB 4 PAWS have launched a joint initiative, ‘Don’t gift animals — gift to animals.’ For every pet toy purchased at a BI store, one kilogram of food will be donated to animal shelters.”
More info