Jul 18, 2024
Global Pets Industry: Kormotech taps into the booming e-commerce market in South Korea
Kormotech has announced that it has signed an agreement with Korean distributor Careside to sell its brands Optimeal and Club 4 Paws on 12 specialized e-commerce platforms.
The company has become the first Ukrainian pet food manufacturer to enter the East Asian market.
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Jul 9, 2024
Forbes Ukraine: How to become a successful CEO and compete with monopolists
Rostyslav Vovk, CEO and co-owner of Kormotech gave an exclusive interview to Forbes as part of the Director project. During the conversation, Rostyslav shared the company's management experience, the secrets of success in the pet food business, competition with monopolists, and the expansion and future steps to achieve the company's new strategy.
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Jul 8, 2024
Delo.ua: The pet food market as an indicator of economic stability: how it works
The pet food market is not just a reflection of pets' tastes but also an indicator of economic changes in the country. Global Marketing and Innovation Officer of Kormotech, Igor Blystiv, explained how this market can help understand economic processes to a Delo.ua correspondent during the Marketing Marathon.
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Jul 1, 2024
Forbes: Kormotech has started exporting its products to the South Korean market
Kormotech, one of the largest Ukrainian producers of cat and dog food, has started exporting its products to the South Korean market. As of June 17, the brands Optimeal and Club 4 Paws are available on 12 Korean online platforms, according to the company's press release.
In 2023, Kormotech ended the year with a turnover of $152 million and increased its share of sales abroad to 31%.
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Jun 27, 2024
MMR: The Kurhan&Agregat and Club 4 Paws have recorded alarm tracks for responsible but imperfect pet parents
Even those who don't like rules have them. The band "Kurgan and Agregat" shared their rules for being responsible but imperfect pet parents and set their tracks as alarms so they don't miss their morning walks or their furry friend's lunch.
As part of the campaign, you can join in charitable support for the four-legged Patron Pet Center Adoption Center residents by donating dry food from Club 4 Paws for them.
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Jun 25, 2024
mc.today: Do We Need New Shelters? Kormotech Names the Best Way to Help Homeless Animals
Iryna Lozova, Head of CSR Projects at Kormotech, discussed whether there is currently a need for new animal shelters in Ukraine, whether it is worth opening such facilities, and where funds for their maintenance are obtained.
Iryna also discussed the involvement of businesses and concerned Ukrainians in solving the problem of stray animals in Ukraine during the "Ministry of Light" podcast by mc.today co-founder Vira Voron.
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