The Ukrainian Super-Premium brand Optimeal introduced its cat and dog products at SuperZoo 2019 trade-show in the United States.
On August 20-22, the Kormotech team presented its products at one of the most visited industry trade-shows in the United States – SuperZoo 2019. The Ukrainian manufacturer was introduced by the Super-Premium brand of petfood for cats and dogs – Optimeal.
Nearly 10,000 people attended the event. Of these, there were 3200 purchasing agents.
Optimeal continues to conquer the North American market. This is the third exhibition for the brand in the United States. At SuperZoo 2019, only two manufacturers from Europe had their stands: they are the Ukrainian Super-Premium brand Optimeal and the Italian brand Farmina.
Optimeal diets are in line with US petfood trends. Grain-free products of the brand are particularly popular.
“The United States has the most developed pet market. It is one of the export priorities for our company. By 2023, we expect to increase our exports from 12% to 45%. Thanks to this, Kormotech will be able to become one of the top 50 companies in the petfood industry, ”says Ihor Blystiv, Director of Marketing and Innovation at Kormotech.
SuperZoo is one of the most visited industry exhibitions specializing in pet products. It is an annual meeting place for industry professionals from all over the world. The exhibition was founded in 1950 by the World Pet Association. SuperZoo has a reputation of being a major pet retail trade event in North America.