GPE

Optimeal for export: Ukrainian diets continue to conquer the American market

The brand of super-premium pet food Optimeal was presented at the world’s zooexpo in the United States, GLOBAL PET EXPO 2019.

On March 20-22, the 15th annual GLOBAL PET EXPO 2019 pet products exhibition was held in Orlando, Florida. This is one of the largest exhibitions in the world of zoo industry. Within three days, the American professional community became more familiar with the Ukrainian brand of super-premium pet food Optimeal.

This year the exhibition represented a record number of stands – more than 3000. Participants were from 1174 companies from around the world. More than 17 thousand people attended the exhibit. These are retailers, distributors, purchasers and other market professionals from more than 80 countries.

During the exhibition, Optimeal booth particularly pleased its visitors with the transparency of the composition –  the manufacturer indicates the percentage of each ingredient, as well as the high content of herbs and berries, a unique immune complex and innovative packaging – tubes.

We will continue to study the demand for our branded products in the US market. Interest is incredible! In the US, the popularity of grain free, hypoallergenic, mono-protein diets is growing. If earlier the shelves were mostly filled with dry food, and there were very little pouches available, now the trend is changing. Manufacturers are actively introducing pouches to their portfolios.” says the director of marketing at Kormotech Igor Blystiv.

Optimeal diets have been available in the United States market since 2018. Our brand products are sold through the Amazon online service. For the Kormotech team GLOBAL PET EXPO was primarily a meeting place with partners interested in distributing Optimeal through American trade networks.

We managed to discuss further cooperation with representatives of distributors, trade networks, online stores and categorical managers not only from the United States, but also from South America and Europe. In turn, we studied the trends of the American market and watched, which products the demand grew for. While we continue to sell the same Optimeal items as in Ukraine, we plan to bring out a new specialized line of products for the US market for both cats and dogs. ” says Rostyslav Vovk, director of Kormotech.

GLOBAL PET EXPO is the world’s largest annual trade show in the zoo industry. The Expo is held by the American Pet Products Association (APPA) and the Pet Industry Distributors Association (PIDA).

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